GPS Moves Indoors

Now an integral part of everyday life, GPS makes it easy for users to pinpoint an exact location. This technology has a myriad of applications today, from street navigation to keeping track of your family or family pets. Although three-quarters of smartphone owners are using location-based services such as navigation apps, these capabilities largely have been limited to outdoor use. That’s all beginning to change as companies start to develop innovative technologies to bring GPS indoors. The retail industry is tapping indoor location technology, and ABI Research predicts the retail indoor location market will reach $5 billion in 2018. The technology delivers in-store directions to preferred products and personalized promotions directly to customers. Indoor location services have the potential to impact numerous industries, bringing new opportunities for engagement at every turn.