How Obama, Romney (and Friends) Are Using Social Media

According to the polls, President Barack Obama is in a tight race with challenger Mitt Romney. But he can take a little solace in the fact that he's trouncing his Republican opponent in social media. What might be surprising -- and infuriating to social-media gurus everywhere -- is how little candidates and their teams are using social media for engagement. The social media habits of the Obama and Romney campaigns do reflect reality, however. Domestic and economic issues dominate the conversation.