Integrating Wi-Fi and Cellular Raises Cellular Data Consumption

A majority of mobile device users around the world consume significantly greater amounts of cellular data following the introduction of an integrated Wi-Fi and cellular service.

Data gathered from Devicescape’s ABC (Always Best Connected) Wi-Fi service platform revealed a 17 percent increase in billable monthly cellular data use from 64 percent of end users. Given automated access to the best available networks, end users ‘super-sized’ their overall data consumption.” The average user’s combined cellular and Wi-Fi data consumption rose 48 percent within three months, according to the company. Mobile operators have long worried that Wi-Fi use will cannibalize cellular data, but, as these figures show, the opposite is true.