Mapping the 'Geography' of the Internet

John Kelly, the chief scientist at Morningside Analytics, spends his days mapping the “cyber-social geography” of the Internet, analyzing who is talking to whom and what they’re talking about. While many web analytics companies focus on the users who are most influential across the entire Internet, Kelly said, his data show who’s influential in small, specific communities. This helps uncover a few interesting trends about who really gets heard in the public sphere of the Internet.