Moreno to Acquire Largest Spanish Language AM Radio Station

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[SOURCE: Hispanic Business]
A partnership led by Arte Moreno, owner of the Los Angeles Angels, has agreed to purchase and assume the operations of Radio 830 KMXE, the nation's largest Spanish language AM radio station, from Radiovisa. Radio 830 KMXE currently produces and syndicates 24-hour programming, including Spanish language news, talk and sports. The station is also home to live coverage of University of Southern California football, NASCAR and The Los Angeles Galaxy and Chivas USA soccer. Under the new ownership, Radio 830 KMXE will serve as the flagship Hispanic radio broadcast outlet for Angels Baseball, staring with the 2006 season. In addition, the new ownership plans to convert to a bilingual format and expand the station's sports broadcast line-up. "The acquisition of Radio 830 KMXE provides a new opportunity to bring play-by-play commentary and Angels game coverage to a large audience of Hispanic Major League Baseball fans," said Dennis Kuhl, a partner in the Radio 830 KMXE acquisition. "Once the transaction is complete the station's sports broadcast line-up will be expanded to a bilingual format, providing Hispanic sports enthusiasts with access to exciting regional, national and international sporting events. It will also provide an opportunity for advertisers to reach an audience with a buying power of more than $105 billion."
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