Networks' iTunes gamble paying off

[SOURCE: Reuters, AUTHOR: Chris Marlowe]
Television networks took a leap into the unknown when they started selling their shows on Apple's iTunes online store, but even in these early days, it's starting to look as if that faith in digital downloads was well placed. Apple CEO Steve Jobs welcomed Walt Disney and Pixar Animation Studios content to the service in October. Now there are 40 different series, each episode of which costs a standardized $1.99 to purchase, and more are on the way. Nobody will disclose numbers for these television downloads. It's easy, however, to keep an eye on the iTunes download chart, which usually shows NBC's "The Office" as the top full-length program, followed by ABC's "Lost" and Comedy Central's "South Park."
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