New Online Partnership Aims for Cheaper Political Ads

The issue of mammoth “super PAC” spending on political advertising has already dominated the election cycle. But potential voters may be seeing even more advertising because one company that tailors online advertisements to users — known as microtargeting — wants to lower the overall cost.

On June 18, Aristotle, a company that provides data for online political advertising, and Intermarkets, a digital advertising company that works with sites like Drudge Report and anncoulter.com, will announce an exclusive partnership. Through the deal, advertisers that work with Intermarkets will have access to the data Aristotle collects on users, including party affiliations, voting districts and charitable or political donations.