New software blocks all ads on mobile

Adverts on mobiles could become a thing of the past after the company behind the world’s most downloaded online ad-blocking software announced plans to launch a mobile version of its product.

Eyeo, the owner of AdBlock Plus, will launch a version of its popular software for Android phones in a move that will cause a headache for the fast-growing but still embryonic mobile advertising industry. Till Faida, co-founder of Eyeo, said: “This will be the first app to remove all adverts on your phone. There is a great need for it.” The mobile version of AdBlock Plus will block adverts both on the mobile’s browser and in other apps, whether Facebook or Angry Birds. Its launch will heap further pressure on social networking sites, such as Facebook and Twitter, who have struggled to gain revenues as their users shift to mobile.