Nielsen: Product Placement On The Rise On Broadcast TV

Product placement is way up on broadcast TV, but essentially flat on cable. That's according to a new study of prime time plugs by Nielsen for the first quarter of 2008. But cable still far outpaces broadcast in the number of such plugs. Product placement on broadcast TV was up 39% to 15,404 for the top ten shows in the first quarter, with NBC's Biggest Loser the big winner in placements with 3,977, edging out American Idol with 3,291. The only scripted show to make the top 10 broadcast shows in product placement was One Tree Hill, which came in at number 10 with 557. NBC had three of the top four, with Apprentice (3) and Deal Or No Deal (4) joining Biggest Loser in the winners circle.
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