Obama Campaign Makes $6 Million Olympic Buy, Romney Nothing National Yet

Could Mitt Romney really be ceding a big Olympic stage to President Obama? Could he really be allowing Obama a prime opportunity to wrap himself in the flag and reach millions of viewers alone?

In a deal with NBCUniversal, the Obama campaign has placed a $6 million national Olympic ad buy. The arrangement will have the campaign running a prime-time spot for 15 straight nights on NBC, beginning Friday during the Opening Ceremony. The NBCU deal also includes a run of daytime spots, which could help reach a female target. The Romney campaign? So far, nothing is scheduled to run coast to coast, according to an NBCU political file.