Older Internet Users Feel Web Advertising and Content Not Relevant

OLDER INTERNET USERS FEEL WEB ADVERTISING AND CONTENT NOT RELEVANT
[SOURCE: Center for Media Research, AUTHOR: Jack Loechner]
A recent BurstMedia survey of more than 13,000 web users 18 years and older found that online content providers are not meeting the needs of all age segments. A majority of Internet users 45 years and older believe online content is focused on younger age segments. Overall, 52.0% of respondents believe Internet content is primarily focused toward people their own age. Not surprisingly, says the study, younger respondents are most likely to say online content is focused on people their age. This is particularly true for the 18-24 year and 25-34 year segments. Additionally, 55.7% of respondents 35-44 years perceive online content as focused toward their age segment. Few respondents 55 years and older say Internet content is primarily focused on people their age.
http://blogs.mediapost.com/research_brief/?p=1663

* Online Ageism –Content and Advertising Miss an Important Target
http://www.burstmedia.com/research/current.asp