Shoppers In Buying Mode More Receptive To Online Ads

After surveying over 4,500 online shoppers, Aisle A found that 85% agreed with this statement: “When shopping online, I’m receptive to online ads for products or services that I am currently considering buying.” A more modest 62% of respondents agreed with this statement: “When shopping online, I’m receptive to additional products or services that are relevant to me (even if I’m not currently considering buying them) and targeted to my interests and buying preferences.”