Viewers Appreciate Netflix Price, Flexibility

New research may indicate that Netflix’s appeal vis-à-vis HBO, Showtime and pay-per-view films is less than expected, given the relatively low cost.

Parks Associates found that 17% of those watching HBO and other premium networks consider going with Netflix instead. Also, 16% of broadband users consider going with an online video-on-demand service while watching a movie via traditional VOD. Still, Parks Associates said its research shows that consumers appreciate the lower cost of Netflix and “viewing flexibility,” which leads to higher customer satisfaction than other services.