Web newspaper blog traffic triples in December

WEB NEWSPAPER BLOG TRAFFIC TRIPLES IN DECEMBER
[SOURCE: Reuters]
The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger portion of overall traffic to those sites, according to data released on Wednesday. Unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier, tracking firm Nielsen//NetRatings said. Some of the growth stems from newspapers adding new blogs to their site that were not running in 2005, Nielsen//NetRatings said, as well as readers' greater familiarity with the reading format.
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