Why HBO is once again TV’s most relevant network

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It was just one more small step for TV Everywhere. HBO Go will now be available on yet another tablet, the Kindle Fire, through eight out of the top 10 pay TV services in the US. And it was just one more incremental move for HBO, as the premium cable company — the leading edge of parent Time Warner’s effort to move the traditional pay TV model into the IP-device world — re-establishes itself as television’s most relevant programming brand. Yes, HBO is just as important to the evolution of the television business as it was a decade ago, just for different reasons. Instead of bucking the TV establishment with groundbreaking shows, the subscriber-supported service, which still touts an industry-leading 29 million customers, is now carrying the establishment on its back.


Why HBO is once again TV’s most relevant network