World Cup Final Shatters Facebook, Twitter Records
Germany's victory over Argentina trumped the 2013 Super Bowl as the single most-talked about sporting event in Facebook history. According to Facebook, 88 million people had more than 280 million interactions related to the game, which exceeded the previous record of 245 million interactions related to 2013's Super Bowl XLVII.
Twitter said that 618,725 tweets talking about the match were sent out into the digital world after Germany scored the first and only goal of the game in extra time to conquer Argentina. That broke another record set the week before when Twitter noted 580,166 tweets per minute after Germany scored seven goals to beat Brazil.
A total of 32.1 million tweets were sent out about the World Cup final during the match. Brazil's humiliating loss, however, drew more chatter. 35.6 million tweets related to the match made it the single most-talked about sports in Twitter history.
World Cup Final Shatters Facebook, Twitter Records Yesterday's World Cup Final Was the Most Talked-About Sports Event Ever on Facebook (AdWeek)