Tractor Supply Co. Funds Rural Internet Access

Tractor Supply Co. is working to bring more high-speed internet access to rural areas — a move that promises to encourage more consumers to download its mobile app. The retailer said that it will join the American Connection Project Broadband Coalition (ACPBC) to leverage its resources to help bridge the rural digital divide. Through the Tractor Supply Co. Foundation, the retailer will donate $1 for every download of its mobile app before the end of the year — up to $1 million — to the efforts of the American Connection Project to close the digital divide. Tractor Supply launched its first mobile app in July.