Communications-related Headlines for 12/22/98
As is tradition here, the Headlines staff will be taking a few days off to
serve as elves at Macy's (where our motto is: If you can't find it here,
check Gimbal's). There will be no CRH service Wed 12/23 -- Fri 1/1. We will
be back Monday January 4, 1999.
TELEVISION
As Audience Splinters Further, the Challenges
Multiply (ChiTrib)
Commission Reaffirms DTV Policies (FCC)
INTERNET
Online, Main Street Is a Portal Deal (CyberTimes)
AOL Defeats Junk E-Mail Firm in Court (WP)
Microsoft Program Treats Greetings as 'Spam' (WP)
EDUCATION
Schools Find Hidden Costs Of High Tech (Mercury)
Measuring Up (WP)
FCC
Biennial Review Process (FCC)
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TELEVISION
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AS AUDIENCE SPLINTERS FURTHER, THE CHALLENGES MULTIPLY
Issue: Media Economics
Ratings, circulation, advertising revenues, interest rates, inflation, the
stock market -- these are the vital signs of the media industry. CBS is the
ratings leader. Cable continues to draw more of the audience. And 18-34
year-olds continue to tune out of prime-time television. Executives in
broadcasting, cable and newspapers are worried about a potentially weaker
economy, increased competition and political instability. But three years
after the Government open the telecommunications markets to competition,
regulatory battles are still being fought that could have a huge impact on
these industries. Of particular interest will be how the Administration and
the FCC address the recently released report on digital television
www.benton.org/PIAC. "We have left many specifics to be worked out in the
political and policy arenas," wrote Leslie Moonves and Norman Ornstein,
co-chairs of the Advisory Committee on the Public Interest Obligations of
Digital Television Broadcasters. The five-member FCC will be the main battle
ground for deciding those specifics as well as addressing media
concentration concerns and "must carry" rules on cable systems.
[SOURCE: Chicago Tribune (Sec3, p.1), AUTHOR: Tim Jones]
http://chicagotribune.com/textversion/article/0,1492,SAV-9812220302,00.html
COMMISSION REAFFIRMS DTV POLICIES
Issue: Digital Television
Commission Reaffirms DTV Policies, Provides for Conditional Power
Flexibility, and Adjusts DTV Table of Allotments. (MM Docket No. 87-268, FCC
98-315): "By this action, the Commission addresses petitions for
reconsideration of the
Memorandum Opinion and Order on Reconsideration of the Fifth Report and
Order (Service Reconsideration Order) and the Memorandum Opinion and Order
on Reconsideration of the Sixth Report and Order (Allotment Reconsideration
Order) in this proceeding. In the Service Reconsideration Order, we
addressed petitions for reconsideration of our eligibility standards for the
initial DTV channels and other rules and procedures for broadcasters to
convert to digital television (DTV) service. In the Allotment
Reconsideration Order, we addressed petitions for reconsideration of our
decisions on a Table of Allotments for digital television (DTV) service,
policies and rules for the initial DTV allotments, procedures for assigning
those allotted channels, and plans for spectrum recovery. Development of
the DTV Table of Allotments has been a complex process requiring the
balancing of many policy and technical factors. Our principal goal in this
proceeding has been to provide all eligible television broadcasters with a
second channel that, to the extent possible, replicates the service area of
their existing stations and to provide for the recovery of spectrum that
will not be needed for DTV service. We have also sought, however, to
accommodate the specific requests of individual broadcasters in this process
wherever possible to the extent that such actions would not compromise our
general policies and goals in the allotment of channels for DTV service."
[SOURCE: FCC]
http://www.fcc.gov/Bureaus/Mass_Media/Orders/1998/fcc98315.txt
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INTERNET
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ONLINE, MAIN STREET IS A PORTAL DEAL
Issue: Internet
Remember how the Internet was to be a great equalizer where even retail
giants would post webpages and wait for customers to find them -- just like
the little guys? Well, then cam the portal site -- Yahoo!, Netscape, America
Online -- and now it takes a seven-figure investment to partner with these
sites. "The creation components for a merchant have been leveled," said
Joseph Kraus, co-founder and senior vice president of Excite. "But putting
out a shingle on the Web doesn't get you audience automatically." "They have
the world and they know it," said Brian Griesbaum, Internet operations
manager for Vitamin Shoppe.com, which has partnership arrangements with
several portals. "One or two years ago it was much easier to get onto a
portal than today. Now they want revenue sharing, e-mail accounts --
anything they can get away with. But without them it's a lot harder to get
noticed right off the bat." There are three sizes of agreements: 1) banner
advertising which costs between $10 and $60 per thousand impressions
(generally the deals are for $600,000 to $2 million); 2) "beyond the banner"
deals wherein merchants pay up to $5 million per year to secure prominent
displays in areas where their targeted buyers are most likely to roam; and
3) "anchor tenancies" -- long-term deals in which merchants gain the
exclusive right to pitch their goods within the portal, plus any
advertisement, promotion and/or search engine tricks the portal can muster
to help drive sales.
[SOURCE: New York Times (CyberTimes), AUTHOR: Bob Tedeschi
tedeschi( at )nytimes.com]
http://www.nytimes.com/library/tech/98/12/cyber/commerce/22commerce.html
AOL DEFEATS JUNK E-MAIL FIRM IN COURT
Issue: E-mail
Planning on spamming an unsuspecting public with pornography just in time
for the holidays? Think again. U.S. District Judge Gerald Bruce Lee ruled
yesterday that LCGM, a Michigan company that uses electronic mail to promote
pornographic sites on the Internet, committed fraud by sending the messages
to customers of America Online Inc. despite AOL's prohibitions against it.
Previously courts have declared spammers to be guilty of "trespass" by
sending e-mail indiscriminately through a network. "This is one of the
first - if not the first - cases to specifically say that these tactics are
a type of fraud," said Ray Everett Church, counselor for the Coalition
Against Unsolicited Commercial E-mail. AOL also announced court victories
against two other spammers yesterday and filed nine new lawsuits against
alleged spammers.
[SOURCE: Washington Post (C3), AUTHOR: Karen Kaplan]
http://www.washingtonpost.com/wp-srv/WPlate/1998-12/22/071l-122298-idx.html
MICROSOFT PROGRAM TREATS GREETINGS AS 'SPAM'
Issue: E-mail
Blue Mountain Arts was granted a temporary restraining order against
Microsoft Corporation yesterday after it filed a lawsuit complaining that a
new Microsoft e-mail filtering feature automatically classifies electronic
greeting cards as junk mail. The filter is in the Outlook Express software
in Internet Explorer 5.0 browser. WebTV, which is owned by Microsoft, was
also named in the suit. The restraining order requires Microsoft to work
with Blue Mountain to design electronic mail that can pass the Microsoft
filters. It also requires the software be labeled with a warning about the
filters and that Microsoft notify Blue Mountain at least 15 days in advance
of any changes to the filter that would affect delivery of electronic cards.
The Outlook Express filter sends the electronic greeting cards to a
junk-mail folder, but it leaves it up to the user to delete the mail,
according to Tom Pilla, a Microsoft spokesman. Pilla said the filtering
tool is designed to help fight unsolicited e-mail and only works if the user
turns it on.
[SOURCE: Washington Post (C3), AUTHOR: Shannon Henry]
http://www.washingtonpost.com/wp-srv/WPlate/1998-12/22/086l-122298-idx.html
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EDUCATION
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SCHOOLS FIND HIDDEN COSTS OF HIGH TECH
Issue: EdTech
As schools race to install computers in the classroom, they are finding that
cost of technology doesn't end once the computers are purchased. For every
thousand dollars spent on computer equipment, schools need to spend up to
$300 a year for maintenance and repair. That money must all come from
somewhere else in a school's budget. Resources that are now devoted to
technology were once used for other things, such as libraries, sports, and
school nurses. Just to provide space for technology, some schools have been
forced to squeeze out art studios, shop rooms and other once essential
spaces. While some schools have received help from companies and the
government to cover start-up costs, there is still the all-important issue
of maintenance to deal with. "Once you have the technology in place, your
problems have just begun," says Larry Aceves, superintendent of a Silicon
Valley school district.
[SOURCE: San Jose Mercury (Mercury Center Online), AUTHOR: Larry Slonaker]
http://www7.mercurycenter.com/local/education/docs/teched122298.htm
MEASURING UP
Issue: Education
[Editorial] "A panel of governors launched a project in 1992 to track
state-by-state progress toward a list of eight national goals settled on at
the urging of then-President Bush. The project has helped keep education
reform the passionate preoccupation of state and local governments. The
have rushed off in radically opposed directions but with the common goal of
revitalizing schools and curriculums