Benton's Communications-related Headlines for 9/16/04
For upcoming media policy events, see http://www.benton.org/calendar.htm
INTERNET
FCC Chief Pushes TV Via High-Speed Internet Lines/Buoyant Over
Broadband Rollout
Broadband Needs a Nonpartisan FCC
Back to School Means Back to Advergames
Looking for a User-Friendly Internet
TELEVISION/BROADCASTING
Tuning up for HDTV
FCC Commissioners attend Town Hall Meeting in Dearborn (MI)
For Nielsen, Fixing Old Ratings System Causes New Static
MEDIA & POLITICS
For Media on Campaign Trail, Little Access to Candidates
Bush Team's Push for FEC Injunction Denied
TELECOM
Senate Appropriators Strike Down USF Primary Line Recommendations
QUICKLY
Cable's Leaders in Learning Awards
INTERNET
FCC CHIEF PUSHES TV VIA HIGH-SPEED INTERNET/BUOYANT OVER BROADBAND ROLLOUT
Speaking to reporters Wednesday, FCC Chairman Michael Powell highlighted
efforts of telephone companies to deliver video programming via high-speed
Internet lines. Telephone companies like SBC are trying to fend off
mounting competition from cable television companies that are able to offer
consumers a bundled package of products, including phone and Internet
service. "Almost every major phone company I'm aware of has an initiative
underway to begin to try to plug the hole with partnerships with
satellite-delivered video but what they're really working on is
broadband-delivered IP (Internet protocol) television," Chairman Powell
said. He said it was unclear what regulatory obligations such as serving
the public interest would apply to television via the Internet, if any.
Chairman Powell also indicated he is high on broadband. "I believe
broadband development is moving at an extraordinary rate," he said.
"Adoption is faster than any other technological development in history."
[SOURCE: Reuters, AUTHOR: Jeremy Pelofsky]
http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=6247571
Powell Buoyant Over Broadband Rollout
http://www.broadcastingcable.com/article/CA453511?display=Breaking+News&...
(free access for Benton's Headlines subscribers)
See also:
Powell: IP Video Coming On Strong
http://www.multichannel.com/article/CA453462?display=Breaking+News
BROADBAND NEEDS A NONPARTISAN FCC
[Commentary] In late August, Chairman Michael Powell's FCC issued new
interim rules that will all but end competition in the local telephone
marketplace. But Chairman Powell left open a crack in the door for
line-sharing, a set of rules -- near expiration -- that allows broadband
competitors to use the unused, "high-frequency" portions of the telephone
lines to deliver high-speed services. The policy of allowing line-sharing,
Rep Conyers suggests, can be credited with more than halving the average
price of broadband service -- from $70/month to below $30/month today. But
although there seems to be unanimous support for line-sharing, this
sensible, bipartisan policy may fall victim to Washington horse-trading --
it is being used as a political pawn and proxy for other fights. If the
current stalemate continues, the only winners will be telecom incumbents
like the Bell companies, who will be free to carve up the broadband
marketplace among themselves. The losers will be the American public and
President Bush's goal of ubiquitous broadband deployment by 2007. Rep
Conyers calls for Democrats and Republicans at the FCC to unite and seize
the day by making line-sharing one of the few bipartisan telecom policy
victories. The truth is that a significant bipartisan victory can be had if
both sides simply stand down from their battle lines in the name of a
policy on which they both agree.
[SOURCE: C-Net|News.com, AUTHOR: Rep John Conyers (D-MI)]
http://news.com.com/2010-1034-5364174.html
BACK TO SCHOOL MEANS BACK TO ADVERGAMES
Back to teachers, back to books, ah, back to Internet access and NeoPets.
For many kids, back to school means they can enjoy Internet access again.
But what are they enjoying? Many schools' filtering programs or acceptable
use policies may not block access to "immersive advertising" or
corporate-sponsored "advergames" such as the Neopets Web site, which
contains loads of embedded advertising messages and links to merchandise.
"This is flying under the radar screen of most parents and teachers," said
Jeff Chester, executive director at the Center for Digital Democracy, a
public interest advocacy group that in June urged the Federal Trade
Commission to review interactive marketing and branding technologies used
to target kids. The group also called on the ad industry to adopt a
moratorium on such techniques until more research was done. On Sept. 9 the
FCC approved rules requiring TV stations that air more than one digital
channel to show additional children's programing, but fell short of issuing
a ban on interactive ads on digital television. "We're disappointed it
didn't actually ban the practice," said Patti Miller, director Children &
the Media for children Now, a children's advocacy group in Oakland. "Given
kids' unique vulnerability to commercial persuasion and the unprecedented
levels of commercialism that exist today, the Commission should permanently
ban interactive advertising so children can't answer the door when toy and
junk food peddlers come calling," she said.
[SOURCE: Reuters, AUTHOR: Sue Zeidler]
http://www.reuters.com/newsArticle.jhtml;jsessionid=HHPT1NASVMY0ACRBAE0C...
LOOKING FOR A USER-FRIENDLY INTERNET
In 1997, IBM Japan developed one of the world's first browsers specifically
made to read the content of Web pages aloud. This July, it released
software that helps Web designers figure out how to tweak home pages so
they are accessible to people with poor -- or no -- eyesight. The Internet
is becoming an increasingly important source of information and services.
For people who are blind, that is a boon and a danger. The Internet lets
them do things on their own, things they used to need a lot of help with,
such as going shopping. It also could cut them off from key information if
the Web is too hard to surf.
[SOURCE: Wall Street Journal, AUTHOR: Phred Dvorak phred.dvorak( at )wsj.com]
http://online.wsj.com/article/0,,SB109528737050619026,00.html?mod=todays...
(requires subscription)
TELEVISION/BROADCASTING
TUNING UP FOR HDTV
The transition to digital TV broadcasting is gaining momentum as more
consumers buy digital TV sets and more stations offer high-definition
(HDTV) programming. 1,445 TV stations are now broadcasting digitally,
compared to fewer than 200 just three years ago. The FCC wants to hurry the
transition along so spectrum currently used for analog broadcasts can be
recovered for new wireless uses and public-safety networks. About 80
percent of consumers currently use cable or satellite services for their
television needs. Over-the-air television uses lower bands of the spectrum,
which are valuable, because they can travel farther than bands in the upper
regions. By freeing up those bands, the FCC can auction off that spectrum,
which could be used for new services, such as wireless broadband. Now the
FCC must figure out a time frame to mandate that over-the-air broadcasts
must be turned off, clearing the way to auction the spectrum.
The FCC is planning to unveil a campaign next month to educate consumers
about the technology. Chairman Powell said the effort would include the
launch of an educational Web site at the agency-and perhaps a series of
personal promotional appearances by him and other FCC personnel. He also
said the agency is seeking the support of the National Association of
Broadcasters and other industry groups for the initiative.
[SOURCE: C-Net|News.com, AUTHOR: Richard Shim and Jim Hu]
http://news.com.com/Tuning+up+for+HDTV/2100-1041_3-5366749.html?tag=nefd...
FCC Plans to Unveil Campaign Educating Consumers on Technology
http://www.tvweek.com/news.cms?newsId=6308
FCC COMMISSIONERS ATTEND TOWN HALL MEETING IN DEARBORN, MICHIGAN
Over 300 citizens joined FCC Commissioners Jonathan Adelstein and Michael
Copps at Free Press's Town Meeting on the Future of Media at the Ford
Center of the Performing Arts in Dearborn. While the event was slated to
end at 9:30pm, audience testimony for the Commissioners lasted late into
the night, finishing after 11pm. The event also featured a panel of local
officials, community leaders, and members of media organizations, including
those representing the Arab-American community. The vast majority of those
who spoke expressed concern about further media consolidation and the
deterioration of quality journalism, with countless testifiers linking the
state of their media to increased consolidation and corporate greed.
Testifiers also expressed frustration that while African Americans make up
the majority of the population of the Detroit metropolitan area, the
ownership of their media did not reflect this. Only 4.5% of radio stations
and 1.5% of television stations are minority-owned. Commissioners Jonathan
Adelstein and Michael Copps were vocal in their criticism of the broadcast
industry for failing to serve the public interest, as well as the prospect
of further media consolidation.
[SOURCE: Free Press Press Release]
http://www.freepress.net/news/release.php?id=25
FOR NIELSEN, FIXING OLD RATING SYSTEM CAUSES NEW STATIC
Under pressure from the cable industry to provide better measures of TV
audiences, Nielsen is trying to move away from the paper diaries filed out
by TV viewers and interpreted by staff, replacing them in 10 major markets
with electronic devices that can deliver far more accurate information
minute-by-minute. At stake is $16 billion/year in local TV advertising. Not
all TV executives are happy with the move. The electronic devices, know as
"People Meters," show cable is gaining a bigger share of the TV audience
and some fear they undercounting minorities. Nielsen's major clients say
the company made the switch unnecessarily difficult by allowing its current
system to become so outdated. Congress is thinking of governmental
oversight for the company that wields so much power with so little
competition.
[SOURCE: Wall Street Journal, AUTHOR: Brooks Barnes brooks.barnes( at )wsj.com]
http://online.wsj.com/article/0,,SB109528999177619147,00.html?mod=todays...
(requires subscription)
MEDIA & POLITICS
FOR MEDIA ON CAMPAIGN TRAIL, LITTLE ACCESS TO CANDIDATES
In the two weeks before the Democratic National Convention, Sen Kerry spoke
to the media just twice, answering a total of six questions. If anything,
President Bush has been less available on the campaign trail, and in the
White House generally. The President delegates all press inquiries to his
White House communications staff and his reelection campaign. He has not
taken a question from the reporters who are following his campaign for
several weeks. Journalists may grumble, but political pros say that in a
highly stage-managed campaign, interviews and news conferences carry
potential pitfalls for the candidates. Speaking of Sen Kerry, Barbara
Cochran, president of the Radio and Television News Directors Association,
said, "I don't recall having a presidential candidate this off-limits in
this way for this long." She added: "There are all kinds of important
developments in Iraq, in Congress and around the country, and [the media]
would like to get the response of the person who wants to be president. The
news of the day may not be the message the campaign is putting out, but
it's important for the public to know what he thinks."
[SOURCE: Washington Post, AUTHOR: Paul Farhi]
http://www.washingtonpost.com/wp-dyn/articles/A24541-2004Sep15.html
(requires registration)
BUSH TEAM'S PUSH FOR FEC INJUNCTION DENIED
U.S. District Judge James Robertson rejected a request from President
Bush's campaign for an injunction against the Federal Election Commission
that Bush attorneys hoped would ultimately halt the efforts of independent
Democratic organizations working to defeat the president. "The FEC moves
with glacial speed, but that's the way Congress set it up, because that's
apparently the way Congress likes it," Judge Robertson told Bush's attorneys.
[SOURCE: Washington Post, AUTHOR: Carol D. Leonnig]
http://www.washingtonpost.com/wp-dyn/articles/A23343-2004Sep15.html
(requires registration)
TELECOM
SENATE APPROPRIATORS STRIKE DOWN USF PRIMARY LINE RECOMMENDATIONS
Sens Burns (R-MT), Dorgan (D-ND), Stevens (R-AK), Hollings (D-SC), Gregg
(R-NH), Brownback (R-KS), and Durbin (D-II) helped pass an amendment to the
Senate Appropriations Commerce Justice State (CJS) bill that would prevent
the FCC from imposing a primary-line restriction on Universal Service Fund
(USF) support. The Federal-State Joint Board on Universal Service
recommended such a restriction earlier this year. The CJS bill now goes to
the Senate floor. The House has already approved its CJS spending bill
(HR-4754), which doesn't address USF.
[SOURCE: Communications Daily, AUTHOR: Terry Lane]
(Not available online)
QUICKLY
CABLE'S LEADERS IN LEARNING AWARDS
To honor innovative individuals who have made major contributions to
transform K-12 learning in and out of the classroom, the cable industry's
education foundation is launching a new national education awards program,
Cable's Leaders in Learning Awards. Honorees will include policymakers,
classroom educators, administrators, and community leaders, among others,
who have had a significant positive impact on educating children. The
competition is open to any individual working in U.S. communities or
schools, who can demonstrate innovative practices or policies that have had
an impact on K-12 education. A dozen winners will be selected across four
categories:
1) Awards for those who have used generally excellent vision, innovation,
action, and transformation to produce improvements in K-12 education; 2)
Awards for those pushing the envelope and redefining the education frontier
by using cable content and technology with vision, innovation, action, and
transformation for the greatest possible impact on K-12 education; 3) At
least one award for a federal, state, or local policymaker whose vision and
innovation have contributed to a transformation of K-12 education in the
broadest sense; and 4) At least one award for an individual who has used
vision, innovation, action, and transformation to advance media literacy
skills, awarded in partnership with the National PTA.
Candidates for the award will be able to apply or be nominated by someone
else from October 1, 2004 until the January 31, 2005 deadline. See criteria
at http://www.ciconline.org/LeadersInLearningAwards/criteria.htm
[SOURCE: Cable in the Classroom]
http://www.ciconline.org/LeadersInLearningAwards/default.htm
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Communications-related Headlines is a free online news summary service
provided by the Benton Foundation (www.benton.org). Posted Monday through
Friday, this service provides updates on important industry developments,
policy issues, and other related news events. While the summaries are
factually accurate, their often informal tone does not always represent the
tone of the original articles. Headlines are compiled by Kevin Taglang
(headlines( at )benton.org) -- we welcome your comments.
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