September 2006

Steamed Over 'VeggieTales' Cuts

STEAMED OVER 'VEGGIETALES' CUTS
[SOURCE: Los Angeles Times, AUTHOR: Lorenza Muñoz]

TV Viewership Hits record High

TV VIEWERSHIP HITS RECORD HIGH
[SOURCE: TVNewsday]
The total average time a household watched television during the 2005-2006 TV year was eight hours and 14 minutes per day, a 3-minute increase from the 2004-2005 season and a record high, Nielsen Media Research reported. The average amount watched by an individual increased 3 minutes per day to 4 hours and 35 minutes, also a record. Meanwhile, during primetime, households tuned to an average of 1 hour and 54 minutes per night, up 1 minute, and the average viewer watched 1 hour and 11 minutes, which was the same as last year.

Roberts Calls for Sports Dialogue

ROBERTS CALLS FOR SPORTS DIALOGUE
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]

Tribune Opens Door to Possible Sale

TRIBUNE OPENS DOOR TO POSSIBLE SALE
[SOURCE: Wall Street Journal, AUTHOR: Sarah Ellison sarah.ellison@wsj.com and Julia Angwin julia.angwin@wsj.com]

The Case for Citizen Ownership of the Los Angeles Times

THE CASE FOR CITIZEN OWNERSHIP OF THE LOS ANGELES TIMES
[SOURCE: MediaShift, AUTHOR: Mark Glaser]

Vote to spare Tomlinson shameful

VOTE TO SPARE TOMLINSON SHAMEFUL
[SOURCE: San Antonio Express-News 9/19, AUTHOR: Editorial Staff]

Advertising's New Idea

ADVERTISING'S NEW IDEA: DON'T PUSH THE PRODUCT; PULL THE CONSUMER INSTEAD
[SOURCE: Washington Post, AUTHOR: Steven Pearlstein]

Benton's Communications-related Headlines For Friday September 22, 2006

To view Benton's Headlines feed in your RSS=20
Aggregator, paste=20
http://www.benton.org/index.php?q=3Dtaxonomy/term/6/all/feed into your read=
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For upcoming media policy events, see http://www.benton.org

NEWS FROM CONGRESS
Stevens Still Pushing On Franchise Reform
Markey Questions Captioning Exemptions
CPB Nominees Praise Public Broadcasting
Dems Demand Probe of 'Suppressed' Studies

CHILDREN & MEDIA
Creative Voices: FCC Indecency Crackdown Harms Children
Stay "Fleeting Expletives" Enforcement, Says Media Institute
TV Watch: Parents Are the Best Regulators
CDT Cautions Against Dramatic Expansion of Indecency Rules
Steamed Over 'VeggieTales' Cuts

TELEVISION
TV Viewership Hits record High
Roberts Calls for Sports Dialogue
Pennsylvania Group Wants to Keep It Local

MEDIA OWNERSHIP
Tribune Opens Door to Possible Sale
The Case for Citizen Ownership of the Los Angeles Times

QUICKLY -- Vote to spare Tomlinson shameful;=20
Advertising's New Idea; 9 county Wi-Fi link=20
proposed; Thailand clamps down on media after coup

NEWS FROM CONGRESS

STEVENS STILL PUSHING ON FRANCHISE REFORM
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Speaking to a Progress and Freedom Foundation=20
luncheon crowd in Washington, Sen Ted Stevens=20
(R-Alaska) said he is still pushing for passage=20
of his franchise reform bill , though he is=20
impeded by the network neutrality lobby, which=20
has made the issue a "fetish." He hopes to have a=20
floor vote scheduled for the lame duck session.=20
"There is no way you can appease the people that=20
say there is a net neutrality problem," he said,=20
"It=92s a fetish. It=92s really something that=20
doesn't exist. But they want to stop this bill=20
because it might exist. What they want is to make=20
sure that consumers pay for all the additions to=20
this system that are not there to serve consumers=20
but are there to serve the large companies that=20
want access to enormous volumes and higher speed=20
on the Internet. Now that is not the way it has=20
worked in the past. Our bill preserves the=20
situation that has existed till now and those=20
demands have been accommodated. I think they will=20
continue to be accommodated by competition within=20
the system. We do not need a net neutrality provision."
http://www.broadcastingcable.com/article/CA6374250?display=3DBreaking+News
* Stevens Progress and Freedom Foundation Address
http://commerce.senate.gov/public/index.cfm?FuseAction=3DPressReleases.D...
il&PressRelease_id=3D248669&Month=3D9&Year=3D2006
* Stevens: Communications Bill Good for Consumers
Senate Commerce Committee Chairman Ted Stevens=20
(R-Alaska) gave a statement on the floor of the=20
US Senate Thursday in support of the=20
Communications Bill approved earlier this summer=20
by the Senate Commerce Committee. "The Senate=20
Commerce Committee reported to the Senate a=20
bipartisan bill and it is critical that the=20
Senate considers this bill here on the floor. It=20
is a bill that is good for consumers." Reasons=20
for passage Sen Stevens mentioned include:=20
1) one billion dollars for first responders and=20
emergency communications equipment that will be=20
located throughout the country; 2) the bill=20
encourages broadband deployment for consumers; 3)=20
the bill reduces consumers=92 cable rates which is=20
vital to continuing the expanded use of cable in=20
terms of communications; 4) The bill creates=20
choice for consumers for both video and phone=20
service; 5) The bill broadens the base for=20
Universal Service and exempts the Universal=20
Service Fund from the Anti- Deficiency Act; 6) It=20
permits municipalities to offer broadband service=20
throughout America in both urban and rural=20
communities; 7) "The so called Wi-Fi concept will=20
be expanded"; 8) The bill extends disabilities=20
access requirements for the blind and hearing=20
impaired to Voice Over the Internet Protocol=20
(VOIP). He concluded: "There has been much debate=20
on this issue in the Senate Commerce Committee,=20
in House Committees, on the House floor, in the=20
newspapers and in the blogosphere. But some=20
Senators have prevented full debate on this issue=20
on the Senate floor. It is time now for the=20
Senate to allow the debate on this bill to start. America needs this bill."
http://commerce.senate.gov/public/index.cfm?FuseAction=3DPressReleases.D...
il&PressRelease_id=3D248667&Month=3D9&Year=3D2006
* Senate telecom bill still short of votes: Stevens
http://today.reuters.com/news/newsArticle.aspx?type=3DtechnologyNews&sto...
D=3D2006-09-22T042312Z_01_N21300316_RTRUKOC_0_US-TELECOMS-CONGRESS.xml

MARKEY QUESTIONS CAPTIONING EXEMPTIONS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
A troubled Rep. Ed Markey (D-MA) has asked FCC=20
Chairman Kevin Martin for information and=20
guidance on two recent decisions to exempt shows=20
from closed- captioning requirements. The FCC=20
appeared in the decisions to have turned down two=20
requests for exemption into a policy that the=20
deaf community is concerned may exempt many more=20
faith-based broadcasters and other noncommercial=20
broadcasters from requirements to make their=20
programming accessible to the hearing impaired.=20
As of January 1, 2006, 100% of nonexempt, new=20
English-language video programming had to be=20
provided with captions, with exemptions for=20
captioning that provides undue burdens for a=20
number of reasons. In granting exemptions from=20
captioning for two religious shows whose=20
producers -- Anglers for Christ Ministries and=20
New Beginning Ministries -- argued captioning=20
would make the shows too expensive to produce,=20
the FCC sent a message to producers of similar=20
programming. "[I]n the future," said the FCC's=20
Consumer and Governmental Affairs Bureau in=20
granting the exemptions, "when considering an=20
exemption petition filed by a non-profit=20
organization that does not receive compensation=20
from video programming distributors from the=20
airing of its programming, and that, in the=20
absence of an exemption, may terminate or=20
substantially curtail its programming or=20
substantially curtail its programming or curtail=20
other activities important to its mission, we=20
will be inclined favorably to grant such a=20
petition." Rep Markey, a longtime advocate for=20
captioning, said he is concerned that the order=20
"appears to open the door to many more=20
exemptions." He has asked Chairman Martin for=20
"any thoughts," as well as any plans for remedial=20
action to the language he says makes the test for=20
qualifying for an exemption "that any=20
noncommercial educational licensee could qualify=20
by stipulating that any curtailment of 'other=20
activities' warrants an exemption." Rep Markey=20
also complains that some people seeking temporary=20
waivers have been given permanent ones instead.
http://www.broadcastingcable.com/article/CA6374068?display=3DBreaking+News
* See Rep Markey's letter
http://markey.house.gov/docs/telecomm/Letter%20to%20FCC%20Chairman%20Re%...
lose%20captioning%20reqs.9.21.06.pdf

CPB NOMINEES PRAISE PUBLIC BROADCASTING
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
We come hear to praise public broadcasting, not=20
bury it. At their confirmation hearing in the US=20
Senate Thursday, former Sen David Pryor and=20
magazine publisher Chris Boskin, nominees for the=20
Corporation for Public Broadcasting board,=20
praised public broadcasting and voiced commitment=20
to its mission. Pryor said the common themes in=20
public broadcasting are fairness, objectivity,=20
tolerance, knowledge, education, balance,=20
perspective, and entertainment. He called them=20
the hallmarks of a service that is the "great=20
fabric of the American landscape." Pryor said he=20
brings "no agenda," or much broadcast expertise.
http://www.broadcastingcable.com/article/CA6374300.html?display=3DBreaki...
News

DEMS DEMAND PROBE OF 'SUPPRESSED' STUDIES
[SOURCE: TVNewsday]
Thirty-four House Democrats called on FCC=20
Inspector General Kent R. Nilsson to investigate=20
whether the FCC had suppressed two studies that=20
seem to undermine the agency efforts over the=20
past several years to relax restrictions on=20
broadcast ownership. Led by Congressman Maurice=20
Hinchey (D-NY), Congressman David Price (D-NC),=20
Congresswoman Tammy Baldwin (D-WI), and=20
Congressman Sherrod Brown (D-OH), the House=20
Democrats asked for IG Nilsson to recommend=20
possible disciplinary action against agency=20
officials if he finds that they purposefully=20
withheld the studies from the public. "If one or=20
both of these reports were suppressed because=20
they did not support official FCC policy, such=20
actions could not only constitute fraud, but=20
could also run counter to the FCC's stated goals=20
of transparency and public involvement in its=20
media ownership proceedings," the Democrats said=20
in a letter they sent to IG Nilsson. Senator=20
Barbara Boxer (D-CA), who was first to suggest=20
the FCC had suppressed studies contrary to its=20
ownership goals, asked for an IG investigation last week.
http://www.tvnewsday.com/articles/2006/09/21/daily.5/
* House Members Call On FCC Inspector General To=20
Investigate Hidden Studies On Media Consolidation
http://www.house.gov/apps/list/press/ny22_hinchey/morenews/092106FCCIG.html

CHILDREN & MEDIA

CREATIVE VOICES: FCC INDECENCY CRACKDOWN HARMS CHILDREN
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Center for Creative Voices in Media, which=20
includes TV and film executives among its=20
advisers, has weighed in at the FCC on indecency=20
with a report of how the FCC's indecency=20
crackdown has affected Hollywood and the nation=20
by"stifling free expression, threatening quality=20
television, and harming America=92s children." The=20
report was submitted as comments in the FCC's=20
review of four profanity rulings it made back in=20
March without allowing for public comment.=20
Calling the FCC's decisions "inconsistent and=20
confusing," the center took issue with profanity=20
findings that were issued, including against the=20
Martin Scorcese documentary on blues musicians=20
and an NYPD Blue episode. The irony, says the=20
Center, is that Blue and Blues are just the type=20
of quality shows that "in their public speeches,=20
many FCC commissioners urge broadcasters to=20
create and air as trustees of publicly owned=20
airwaves." The Center concludes that the FCC's=20
enforcement policy has made Newton Minow's "vast=20
wasteland even vaster," and harms, not serves, the public interest.
http://www.broadcastingcable.com/article/CA6374304.html?display=3DBreaki...
News
* Big Chill: How the FCC=92s Indecency Decisions=20
Stifle Free Expression, Threaten Quality=20
Television, and Harm America=92s Children
[SOURCE: Center for Creative Voices in Media]
http://www.creativevoices.us/php-bin/news/showArticle.php?id=3D164

STAY "FLEETING EXPLETIVES" ENFORCEMENT, SAYS MEDIA INSTITUTE
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Media Institute has asked the FCC not to=20
punish broadcasters for "fleeting expletives"=20
until the courts rule on broadcaster challenges=20
to that enforcement. It also suggested, while=20
conceding it was unlikely, that the Commission=20
agree to a "self-imposed stay on all indecency=20
actions." The Institute -- a first amendment=20
think tank backed by media companies including=20
CBS, News Corp., Time Warner, and NBC -- was=20
among the filers Thursday as the FCC closed the=20
comment window on its reconsideration of four=20
profanity rulings. The institute takes issue with=20
the FCC's assertion that a "fleeting expletive"=20
in this case the "*ucking brilliant," which was=20
the subject of the Golden Globe Awards FCC=20
indecency ruling, "necessarily invokes sexual=20
imagery." "Sometimes," it says, evoking the=20
famous line about Freud and cigars, "an expletive=20
is just an expletive." The subjectivity of the=20
FCC's approach, says the Institute, which has=20
been to apply tougher standards but in a=20
subjective process that broadcasters say provides=20
no roadmap to safety, has "exacerbate[d] what has=20
been the Commission=92s long-standing and insoluble=20
problem: the practical difficulties of trying to=20
differentiate a category of content unique to the=20
broadcast medium (=93indecent=94 content), and trying=20
to regulate that content by applying standards=20
that inevitably prove too objective or too subjective."
http://www.broadcastingcable.com/article/CA6374302.html?display=3DBreaki...
News

TV WATCH: PARENTS ARE THE BEST REGULATORS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
TV Watch, the broadcasting industry-backed effort=20
to push parental over governmental control of=20
content, asked the FCC to throw out its=20
"constitutionally suspect approach to indecency=20
enforcement." It said that government should not=20
be controlling TV programming and that "parents,=20
not special interest organizations or the=20
government, should decide what is okay for their families to watch."
http://www.broadcastingcable.com/article/CA6374237.html?display=3DBreaki...
News

CDT CAUTIONS AGAINST DRAMATIC EXPANSION OF INDECENCY RULES
[SOURCE: Center for Democracy and Technology]
CDT today urged the Federal Communications=20
Commission (FCC) not to allow a small but vocal=20
minority that is offended by certain content to=20
limit the ability of adults to view material that=20
is perfectly lawful and worthwhile. In comments=20
submitted Thursday, CDT pointed out that the same=20
types of voluntary parental control tools that=20
help to protect kids from inappropriate material=20
online are increasingly available to parents in the broadcast context.
Comments to FCC: http://www.cdt.org/speech/20060921indecency.pdf
http://www.consumeraffairs.com/news04/2006/09/net_neutrality_pr.html

STEAMED OVER 'VEGGIETALES' CUTS
[SOURCE: Los Angeles Times, AUTHOR: Lorenza Mu=F1oz]
The Parents Television Council, an entertainment=20
watchdog group, has a beef with NBC but not about=20
televising curse words. It's about the word=20
"God." The council wants to know why the network=20
edited out some references to God from=20
"VeggieTales," a popular children's series that=20
airs on NBC on Saturday mornings. The=20
conservative group accuses the network of having=20
a double standard when it comes to Christianity.=20
"NBC has stepped in doodoo again," said Parents=20
Television Council President L. Brent Bozell.=20
"Why in the world take out the very essence of=20
what made the 'Veggie' shows successful? It is=20
not a smash hit in spite of its message. It is a=20
hit because of its message." In a statement, NBC=20
said the editing was done to keep the shows under=20
a certain time limit. " 'VeggieTales' was=20
originally created for home entertainment and in=20
most cases each episode is 30 minutes long,"=20
according to the statement. " 'VeggieTales' has=20
been edited down for broadcast without losing any=20
of its core messages about positive values."=20
"VeggieTales" is an animated home video series=20
that uses biblical stories as reference points to=20
teach children about morality and values. It has=20
sold more than 50 million DVDs since its launch in 1993.
http://www.latimes.com/business/printedition/la-fi-veggies22sep22,1,2555...
story?coll=3Dla-headlines-pe-business
(requires registration)

TELEVISION

TV VIEWERSHIP HITS RECORD HIGH
[SOURCE: TVNewsday]
The total average time a household watched=20
television during the 2005-2006 TV year was eight=20
hours and 14 minutes per day, a 3-minute increase=20
from the 2004-2005 season and a record high,=20
Nielsen Media Research reported. The average=20
amount watched by an individual increased 3=20
minutes per day to 4 hours and 35 minutes, also a=20
record. Meanwhile, during primetime, households=20
tuned to an average of 1 hour and 54 minutes per=20
night, up 1 minute, and the average viewer=20
watched 1 hour and 11 minutes, which was the same as last year.
http://www.tvnewsday.com/articles/2006/09/21/daily.2/
* Time Spent Watching Television Increases
http://www.latimes.com/business/printedition/la-fi-tv22sep22,1,4813152.s...
y?coll=3Dla-headlines-pe-business

ROBERTS CALLS FOR SPORTS DIALOGUE
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
Comcast chairman and CEO Brian Roberts Thursday=20
called for an industry debate on whether all=20
cable subscribers or just die-hard fans should=20
absorb the cost of expensive sports networks. =93I=20
think it=92s time to call for a dialogue, a serious=20
dialogue on this subject. We would be very=20
willing to participate without pre-conditions as=20
to what the solution is. And I think there=92s a=20
lot at stake and it=92s accelerating and it=92s the=20
moment right now,=94 Roberts said in a question=20
period after a speech to the Progress & Freedom=20
Foundation. Pressure was building, he added, as a=20
result of network launches by professional sports=20
leagues and college associations. He noted that=20
in July, the U.S. Olympic Committee revealed that=20
it was considering its own 24-hour network.
http://www.multichannel.com/article/CA6374301.html?display=3DBreaking+News

PENNSYLVANIA GROUP WANTS TO KEEP IT LOCAL
[SOURCE: Multichannel News, AUTHOR: Linda Haugsted]
The Broadband Cable Association of Pennsylvania=20
joined with local elected officials and community=20
organizations to form a coalition to fight two=20
proposed bills that would enable statewide cable=20
franchising for new providers. The organization,=20
Keep It Local PA, will fight bills before both=20
houses of the state's General Assembly, backed by=20
Verizon Communications, that would take=20
franchising duties out of local hands and place=20
authority with the corporations bureau of the=20
Pennsylvania Secretary of State. To date, 220=20
communities have passed resolutions opposing the bills.
http://www.multichannel.com/article/CA6374284.html?display=3DBreaking+News

MEDIA OWNERSHIP

TRIBUNE OPENS DOOR TO POSSIBLE SALE
[SOURCE: Wall Street Journal, AUTHOR: Sarah=20
Ellison sarah.ellison( at )wsj.com and Julia Angwin julia.angwin( at )wsj.com]
Tribune Co's board voted to establish a special=20
committee of independent directors to explore=20
alternatives for "creating additional value for=20
shareholders," opening the door for a sale of the=20
company or a management buyout. The decision,=20
made in a five-hour board meeting in the=20
company's Chicago headquarters, comes after=20
growing pressure for drastic action from=20
shareholders frustrated with the company's long=20
stagnant stock price. In June, Tribune's biggest=20
shareholder, the Chandler family, publicly called=20
on Tribune's board to consider breaking up the=20
company. Tribune, which has a market=20
capitalization of about $8 billion, owns major=20
newspapers such as the Los Angeles Times, New=20
York's Newsday and the Chicago Tribune as well as=20
a group of 25 TV stations and the Chicago Cubs=20
baseball team. The move effectively puts Tribune=20
in play, and will likely prompt private-equity=20
firms and other potential buyers to signal their=20
interest in bidding for part or all of Tribune.=20
There's no certainty the company will finalize a=20
sale. Among options to be considered, Tribune CEO=20
Dennis FitzSimons said in an interview, was=20
splitting the company in two by separating its=20
newspapers and TV stations as well as a management buyout.
http://online.wsj.com/article/SB115885038129270068.html?mod=3Dtodays_us_...
e_one
(requires subscription)
* Tribune to Consider Selling Some Media Assets
http://www.nytimes.com/2006/09/22/business/media/22tribune.html
* Tribune takes steps that could lead to asset sales, spinoffs, going priva=
te
http://www.usatoday.com/printedition/money/20060922/tribune22.art.htm
* Tribune Co. to Explore Sale or Breakup of Firm
http://www.latimes.com/news/printedition/front/la-fi-tribune22sep22,1,16...
26.story?coll=3Dla-headlines-frontpage

THE CASE FOR CITIZEN OWNERSHIP OF THE LOS ANGELES TIMES
[SOURCE: MediaShift, AUTHOR: Mark Glaser]
[Commentary] Corporate ownership of daily=20
newspapers is reaching the breaking point,=20
especially now at the Los Angeles Times , which=20
is owned by the Chicago-based Tribune Company=20
media conglomerate. The newspaper is facing the=20
same problem that hundreds of other newspapers=20
are facing: Owners and stockholders who want=20
profit growth each year, who want to cut back on=20
editorial staff, and who could care less about=20
the communities and people who actually read and=20
gain insight from the newspaper. And there=92s that=20
massive problem of people reading dead-tree=20
edition newspapers less and reading electronic=20
online versions more =97 leading to smaller profits=20
at the moment. So if the corporate owners of the=20
Los Angeles Times are growing impatient with=20
stagnating profits, why not let the readers take=20
charge of the destiny of the paper, not just as=20
citizen journalists but as citizen owners? The=20
NFL has its =93Personal Seat Licenses=94 for various=20
stadiums, and the Green Bay Packers have issued=20
stock four times so their fans can buy a piece of=20
the team. Local public broadcasting and even=20
Salon.com have survived for years with the=20
support of membership drives and pledges from the=20
community. So why not newspapers?
http://www.pbs.org/mediashift/2006/09/newspapershiftthe_case_for_cit.html

QUICKLY

VOTE TO SPARE TOMLINSON SHAMEFUL
[SOURCE: San Antonio Express-News 9/19, AUTHOR: Editorial Staff]
[Commentary] The Broadcasting Board of Governors=20
split 3-3 on a vote to strip Ken Tomlinson of his=20
position as chairman. The vote, divided along=20
party lines, is as shameful as the moonlighting=20
practices that inspired it. He logged 400 phone=20
calls and 1,200 e-mails running his side=20
business, operating a stable of thoroughbreds,=20
according to a State Department investigation.=20
Tomlinson has been in trouble before. He came=20
under fire in an ethics scandal when he served as=20
chairman of the board of the Corporation for=20
Public Broadcasting. Accused of packing the=20
corporation with patronage appointments, all of=20
them Republicans, he was stripped of his post.=20
This time, he was spared. Maybe it was because of=20
his work ethic. It was certainly not because of his ethics.
http://www.mysanantonio.com/opinion/editorials/stories/MYSA092006.1O.tom...
son3ed.2322ecc.html

ADVERTISING'S NEW IDEA: DON'T PUSH THE PRODUCT; PULL THE CONSUMER INSTEAD
[SOURCE: Washington Post, AUTHOR: Steven Pearlstein]
Naked Communications' premise is simple: If you=20
go to a coal company looking for an energy=20
supply, you'll get coal as the recommended=20
solution. It's the same with most advertising=20
agencies, which rarely meet a marketing problem=20
that cannot be solved or a sales goal that cannot=20
be met by a TV and radio campaign supported by=20
direct marketing, some pop-up ads on Web sites=20
and a bit of public relations. It's what they do,=20
the way they are organized and how they make=20
their money. Because Naked has nothing invested=20
in any particular solution and nothing to gain by=20
telling its clients to spend more rather than=20
less, its pitch is that it can offer the=20
least-biased, most-cost-effective solutions. The=20
message resonates with companies dissatisfied by=20
the payoff from traditional advertising. Back in=20
the era of mass products, mass markets and mass=20
media, it didn't matter whether advertising was=20
clever (Alka-Seltzer) or annoying (Charmin), or=20
just plain boring (Chrysler, Ford, General=20
Motors). If companies were willing to throw=20
enough money at ads, buying enough "gross rating=20
points," they could sell anything. "We simply=20
bludgeoned consumers into submission," said Bob=20
Isherwood, creative director at Saatchi &=20
Saatchi. And the more they bludgeoned, the higher=20
the fees, which were based almost exclusively on=20
15 percent commissions for purchase of TV and=20
radio time and print space. These days, however,=20
the power has shifted from marketer to consumer.=20
Thanks to the Internet and TiVo, digital radio=20
and video-on-demand, consumers decide what=20
information and entertainment they want. Rather=20
than simply pushing messages on consumers, the=20
trick is to get consumers to pull them.
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/21/AR200609...
1778.html
(requires registration)

9 COUNTY WI-FI LINK PROPOSED
[SOURCE: Sacramento Bee, AUTHOR: Clint Swett]
A coalition of public agencies in nine Sacramento=20
Valley counties is mapping out plans for a=20
massive wireless Internet project that would help=20
link schools, public safety officials, flood=20
control districts and others. If built, the Wi-Fi=20
network, dubbed WiSac, would blanket about 30=20
communities and 12,000 square miles, giving=20
government agencies high-tech tools to operate=20
more effectively, said Geof Lambert, chief=20
operating officer of Smart Capitol Venture=20
Network, a Sacramento-based nonprofit group coordinating the initiative.
http://www.sacbee.com/103/story/26769.html

THAILAND CLAMPS DOWN ON MEDIA AFTER COUP
[SOURCE: Reuters]
Thailand's coup leaders barred electronic media=20
on Thursday from disseminating news and comments=20
they deemed a threat to national security and the=20
monarchy. The Information Ministry summoned=20
radio, television and Internet operators to "seek=20
cooperation" in enforcing the order "to restrict,=20
control, stop or destroy information deemed to=20
affect the constitutional monarchy."
http://today.reuters.com/news/newsArticle.aspx?type=3DinternetNews&storyID=
=3D2006-09-21T153505Z_01_BKK292324_RTRUKOC_0_US-THAILAND-MEDIA.xml
--------------------------------------------------------------
...and we are outta here. Thanks for reading. have a great weekend.
--------------------------------------------------------------
Communications-related Headlines is a free online=20
news summary service provided by the Benton=20
Foundation (www.benton.org). Posted Monday=20
through Friday, this service provides updates on=20
important industry developments, policy issues,=20
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Budget Office Pegs Telecom Bill Cost At $5.2 Billion

The Senate telecommunications bill would increase U.S. government spending by $5.2 billion from 2007 to 2016, the Congressional Budget Office estimates in a just-released report. During that period, however, U.S. Treasury revenue would grow by $5 billion, the report predicts. The bulk of the costs would result from changes to the universal service fund that subsidizes telecom offerings in rural and impoverished areas. CBO says that nearly $4.5 million would be spent over nine years to expand the program to subsidize high-speed Internet access. But the report also says USF revenue collection would grow by roughly the same amount. The CBO report poses yet another hurdle to Senate consideration of the bill because it shows that the measure would add to the budget deficit. That makes the measure subject to a point of order that would require 60 votes to overcome. CBO estimates that the Senate version of the House-passed bill, H.R. 5252, could raise costs for state and local governments by up to $400 million per year in 2008 and 2009. Their costs would be at least $150 million per year during that period. Costs for states and localities would decrease after 2009 but could exceed $100 million per year through 2011, the office says. CBO said costs also would rise due to provisions to limit franchise fees on cable providers, to permanently extend the ban on certain Internet taxes, and to impose a three-year moratorium on state and local taxes applied to wireless telephone service.

McCain: Telecom Bill Not Dead Yet

MCCAIN: TELECOM BILL NOT DEAD YET
[SOURCE: Technology Daily, AUTHOR: Heather Greenfield]