November 2006

For upcoming media policy events, see http://www.benton.org

MEDIA OWNERSHIP
Clear Channel Accepts $18.7 Billion Takeover Bid
Private Equity Loves Media Companies
A Loud and Clear Signal on Media Buy-Outs
Reader=92s Digest Agrees to Be Sold in $1.6 Billion Deal
U.S. Antitrust Official Defends AT&T Decision
Still Sticking it to the Consumer

INTERNET/BROADBAND
Developing World Lags Behind as UN dubs Broadband new "Utility"
Study Sees Mergers, Customer-Service Spending
Networking exec blasts wiretapping rules
Old People Like Web Video!

BROADCASTING
To the NEA, News-Laden NPR is Making a Classical Mistake
House Democrats Pressure NTIA
MSTV Makes Point (Again) Against Unlicensed Devices
Feinstein Praises Young For Free Time

PAY TV
House Not Home for EchoStar
Verizon Still in Local Calif. Franchise Talks

ADVERTISING
Negative Ads Turnoff Voters, Enthrall News Media
Want to Place a Product in a TV Show? Buy Airtime Too

QUICKLY -- Senate Commerce Committee Members for 110th Congress

http://www.benton.org/index.php?q=3Dinitiatives/ownershipMEDIA OWNERSHIP

CLEAR CHANNEL ACCEPTS $18.7 BILLION TAKEOVER BID
[SOURCE: New York Times 11/16]
The nation=92s largest network of radio stations,=20
Clear Channel Communications, agreed Thursday=20
morning to be bought for $18.7 billion, in a deal=20
that may test private equity=92s seemingly=20
insatiable appetite for media properties. A=20
consortium that includes Thomas H. Lee Partners=20
and Bain Capital won the bidding, beating out a=20
rival consortium of Providence Equity Partners,=20
the Blackstone Group and Kohlberg Kravis Roberts=20
& Company. The deal would rank as one of the=20
largest media buyouts ever, surpassing the recent=20
takeover of Spanish-language broadcaster=20
Univision Communications, which a private equity=20
consortium bought for $12 billion earlier this=20
year. In a press release announcing the=20
transaction on Thursday, Clear Channel put a=20
total value of $26.7 billion on the transaction,=20
including $8 billion in assumed debt. The=20
company=92s board has unanimously approved the=20
proposed transaction and is recommending that=20
shareholders vote in favor of it. Clear Channel=20
said in a separate statement Thursday that it=20
would sell all of its radio stations outside the=20
top-100 markets, totaling 448 of 1,150 stations,=20
as well as its 42-station television group.=20
Overall, the properties generated less than 10=20
percent of Clear Channel=92s revenue last year, and=20
all the properties are located in small to=20
mid-sized markets across the nation. In addition=20
to its radio stations, Clear Channel owns a=20
substantial number of billboards and other=20
outdoor advertising. The company generated $6.6=20
billion in sales in 2005. Clear Channel=92s broad=20
reach could raise regulatory concerns, however.=20
Thomas H. Lee Partners is part of the buyout=20
consortium that owns Univision, so the Clear=20
Channel deal may be the first in which regulators=20
will have to consider private equity owners as=20
established players in some media markets.
http://dealbook.blogs.nytimes.com/2006/11/16/clear-channel-accepts-185-b...
ion-takeover-bid/
(requires registration)
* Clear Channel Sold for $26.7 Billion
http://adage.com/mediaworks/article?article_id=3D113246
* Clear Channel agrees to $18.7B buyout
http://hosted.ap.org/dynamic/stories/C/CLEAR_CHANNEL_BUYOUT?SITE=3DAZTUS...
CTION=3DHOME&TEMPLATE=3DDEFAULT
* May's Family Finds Buyers for Clear Channel, TV Stations for Sale
http://www.broadcastingcable.com/article/CA6392037.html?title=3DArticle&...
cedesc=3Dnews
* Clear Channel Sale to End Era
http://www.washingtonpost.com/wp-dyn/content/article/2006/11/16/AR200611...
0537.html
* Clear Channel to be sold for $18.7 billion
http://www.latimes.com/business/printedition/la-fi-clear17nov17,1,696211...
tory?coll=3Dla-headlines-pe-business

PRIVATE EQUITY LOVES MEDIA COMPANIES
[SOURCE: New York Times, AUTHOR: Andrew Ross Sorkin & Peter Edmonston]
Some of the largest broadcasters and publishers=20
are being swept into the arms of private equity=20
firms, which are drawn to the rich cash flows=20
these businesses generate and are undaunted by=20
their slowing growth. The trend could raise new=20
regulatory concerns, however, as some of the big=20
private equity firms start to weave a complex web=20
of cross-ownerships in the industry. As the=20
audiences for traditional media companies have=20
shrank, advertisers have responded by moving more=20
dollars to the Internet. As a result, the growth=20
rates at many media companies have slowed=20
sharply, making them undesirable to many=20
investors. But many of these same businesses=20
throw off a great deal of cash that can be used=20
to support a debt-financed buyout. There are=20
plenty of banks willing to lend money for such=20
deals, and interest rates are relatively low.=20
Private equity firms believe they can unlock=20
value by selling off pieces or making drastic operational changes.
http://www.nytimes.com/2006/11/17/business/media/17private.html?ref=3Dbu...
ess
(requires registration)

A LOUD AND CLEAR SIGNAL ON MEDIA BUY-OUTS
[SOURCE: Financial Times, AUTHOR: Aline van Duyn and Joshua Chaffin]
The willingness of private equity investors and=20
banks to buy Clear Channel at valuations above=20
those placed on it by stock markets could lead to=20
other buyouts or sales attempts at media=20
companies. =93Clear Channel is the most important=20
media deal so far,=94 said one senior banker. =93Not=20
only is its scale important =96 it sets a new=20
benchmark for going-private deals =96 but the board=20
is voluntarily saying they=92re better off private=20
than public.=94 Private equity investors, despite=20
the mountains of equity they are willing to=20
invest and the ease with which they can raise=20
debt, are not likely to pounce on all media=20
assets, however. In the sale of Knight Ridder,=20
private equity bidders were notable for their=20
absence. Even in Clear Channel=92s case, the=20
attraction was not so much its radio stations,=20
but its outdoor advertising business, one of the=20
few media sectors that is not suffering from a=20
decline brought on by digital distribution.
http://www.ft.com/cms/s/13ea445e-759e-11db-aea1-0000779e2340.html
(requires subscription)

READER'S DIGEST AGREES TO BE SOLD IN $1.6 BILLION DEAL
[SOURCE: New York Times, AUTHOR: Charles Duhigg]
The Reader=92s Digest Association, the company=20
responsible for publishing some of the world=92s=20
best-read magazines, agreed to a $1.6 billion=20
takeover offer from investors led by Ripplewood=20
Holdings. The investor group, which includes=20
Merrill Lynch Capital and the J. Rothschild=20
Group, will also assume $800 million in debt,=20
bringing the total purchase to $2.4 billion.=20
Ripplewood hopes to cut costs at Reader=92s Digest=20
and expand sales by marketing to customers who=20
already subscribe to publications sold by=20
Ripplewood=92s other media companies. Those titles=20
include the Time Life series, The Weekly Reader=20
and The World Almanac. Readers Digest is the=20
world=92s largest publication by circulation,=20
selling 18 million copies a month and collecting 2006 revenue of $2.38 bill=
ion.
http://www.nytimes.com/2006/11/17/business/media/17digest.html
(requires registration)

US ANTITRUST OFFICIAL DEFENDS AT&T DECISION
[SOURCE: Associated Press]
The Justice Department's top antitrust official=20
defended the agency's unconditional approval of=20
AT&T's $82-billion buyout of BellSouth Corp. as=20
"pretty straightforward" despite criticism from=20
Democratic regulators and lawmakers. "We're=20
living a very different world than we were in the=20
1980s," Assistant Atty. Gen. Thomas O. Barnett=20
said. "The mere size of a company in general=20
doesn't tell you whether a merger is going to harm consumer welfare."
http://www.latimes.com/business/printedition/la-fi-briefs17.6nov17,1,245...
9.story?coll=3Dla-headlines-pe-business
(requires registration)

STILL STICKING IT TO THE CONSUMER
[SOURCE: C-Net|News.com 11/15, AUTHOR: Gigi Sohn, Public Knowledge]
[Commentary] We're down to the last few days of=20
this Congress, in a lame duck session, and the=20
recording industry is still trying to stick it to=20
consumers. The industry continues to push=20
legislation that would outlaw new, innovative=20
devices that consumers use to listen to satellite=20
radio and digital terrestrial radio. It is=20
because of efforts like this that Public=20
Knowledge is proud to join with the Consumer=20
Electronics Association and other public interest=20
and industry organizations in launching the=20
Digital Freedom Campaign. The campaign is=20
intended to ensure that consumers continue to=20
have the right to use lawfully the technology and=20
digital media that they own. The collective=20
amnesia the entertainment industry has about its=20
past and recent attempts to limit consumers'=20
rights and technological innovation is nothing=20
short of startling. Beginning with the piano roll=20
at the start of the 20th century, continuing with=20
radio, TV, the VCR, MP3 players and digital video=20
recorders (remember Replay TV?), entertainment=20
companies have tried either to legislate or=20
litigate innovative new technologies out of=20
existence. Bringing balance back to copyright law=20
is more important than ever, as increasing=20
numbers of Americans become creators themselves=20
by using digital tools to engage in social=20
commentary and civic discourse online. Our=20
communications system has never been so=20
democratic--but it will not stay that way if our=20
copyright laws are used to preserve the business=20
models of old, centralized "command and control"=20
media. It is time for the next Congress to revise=20
our copyright laws to reflect the realities of today's digital culture.
http://news.com.com/Still+sticking+it+to+the+consumer/2010-1023_3-613557...
tml

http://www.benton.org/index.php?q=3Dtaxonomy/term/15INTERNET/BROADBAND

DEVELOPING WORLD LAGS BEHIND AS UN DUBS BROADBAND NEW "UTILITY"
[SOURCE: , AUTHOR: William French]
Broadband Internet access is becoming so vital=20
for businesses that it can be seen as a new=20
utility comparable to water and electricity, the=20
United Nation's Conference on Trade and=20
Development (UNCTAD) has said in a report. The=20
growing importance of high speed Internet access=20
is "disturbing news" for the developing world=20
where broadband access is scarce, because=20
technology is exerting an ever greater influence=20
on global business trends, UNCTAD warned.=20
Developing countries also often lack the=20
necessary infrastructure to provide the service=20
at a reasonable price, the report said.
http://news.yahoo.com/s/afp/20061116/tc_afp/technologyittelecomtradepove...
unctad
* See "Information Economy Report 2006" highlights:
http://www.unctad.org/Templates/webflyer.asp?docid=3D7576&intItemID=3D39...
lang=3D1&mode=3Dhighlights

STUDY SEES MERGERS, CUSTOMER-SERVICE SPENDING
[SOURCE: Multichannel News, AUTHOR: Linda Haugsted]
2007 will be marked by "significantly increased=20
investment" in customer service, network=20
infrastructure and Internet-protocol-based=20
services, as well as a wave of mergers involving=20
cable companies, according to a survey released=20
Wednesday by Amdocs, a software and=20
customer-service provider to the sector. The=20
survey, conducted in August by Frost & Sullivan,=20
asked 200 tier-one and tier-two service providers=20
in the United States, United Kingdom and Canada=20
about their business plans for next year.=20
One-third of those indicated that their company=20
will merge with another in the next year. The=20
results indicated that broadband cable providers=20
will be the most likely to merge. However, the=20
cable providers intend to be the drivers in those=20
deals. The survey results said none of the cable=20
companies projected that they would be acquired=20
by another entity. The providers indicated that=20
they will be spending heavily to expand services=20
and fend off competition. Nearly 67% of=20
respondents said they will spend on=20
customer-service enhancements, with an average=20
increase in investment projected at 31%. Spending=20
on digital-TV infrastructure is on top of the=20
to-do list for the next three years. The survey=20
predicted an 81% increase in spending in that=20
category; followed by IPTV (77%), voice over IP (76%) and video content (71=
%).
http://www.multichannel.com/article/CA6392240.html?display=3DBreaking+News

NETWORKING EXEC BLASTS WIRETAPPING RULES
[SOURCE: C-Net|News.com, AUTHOR: Anne Broache]
Paul Kouroupas, vice president of regulatory=20
affairs for Global Crossing, strongly criticized=20
the Federal Communications Commission's=20
broadening of a 1994 law--originally intended to=20
cover telephone providers--as disproportionately=20
costly, complex, and riddled with privacy=20
concerns. His company is one of the world's=20
largest Internet backbone providers. At issue is=20
an order issued last fall by the Federal=20
Communications Commission that set a deadline of=20
May 14, 2007, by which most broadband and=20
Internet phone providers are required to=20
reengineer their networks for easier snooping by=20
law enforcement. The move expanded the=20
Communications Assistance for Law Enforcement=20
Act, or CALEA, which Congress wrote to impose=20
obligations on telephone companies, but not=20
Internet providers. Even without the new FCC=20
rules, police have the legal authority to conduct=20
Internet wiretaps, but they have claimed the need=20
for a "standardized" system. The formal=20
broadening of the rules followed lobbying from=20
the FBI, the Drug Enforcement Administration and=20
the Justice Department, which said they needed to=20
be able to eavesdrop more readily on criminals=20
who spurned traditional telephone lines. Kouropas=20
questioned repeatedly whether the rules create an=20
appropriate balance between law enforcement needs=20
and communication provider obligations. After=20
all, he said, federal and state courts only=20
signed off on about 1,700 wiretaps last year. If=20
the government doesn't have the budget to finance=20
its own tapping technology, then why should it=20
have the right to "deputize the=20
telecommunications industry" to do that work, he asked.
http://news.com.com/Networking+exec+blasts+wiretapping+rules/2100-1036_3...
36344.html?tag=3Dhtml.alert

OLD PEOPLE LIKE WEB VIDEO!
[SOURCE: Forbes.com 11/14, AUTHOR: Louis Hau]
The online video audience is older than you might=20
think. And Internet users are still much more=20
likely to tap out an e-mail or play a game than=20
watch a clip. Those were some of the details in a=20
snapshot of the Internet video market presented=20
Tuesday by eMarketer senior analyst David=20
Hallerman. Despite the fact that teens and=20
college students account for a big chunk of the=20
online video audience, BIGresearch estimated last=20
month that the average age of U.S. viewers is an=20
ancient 39. And according to data compiled by=20
Nielsen/NetRatings, comScore and Quantcast, Web=20
surfers ages 35 to 64 make up anywhere from 48%=20
to 65% of YouTube's audience. Despite the seeming=20
omnipresence of online video, viewing those clips=20
still isn't among the top three most common=20
online activities, which Forrester Research found=20
in April to be e-mail (96%), instant messaging=20
(37%) and playing games (36%). Watching online=20
video ranked fourth at 25%, outpacing downloading=20
music (12%) and downloading movies (3%). Among=20
heavy Internet users studied by Universal McCann=20
and InsightExpress, 54% watched online video or=20
streamed live music. But that still lagged far=20
behind shopping (84%), entering contests (80%),=20
playing games (73%), listening to Internet radio=20
(71%), reviewing a product (68%) and sharing photos (67%).
http://www.forbes.com/2006/11/14/youtube-video-demographics-tech-media-c...
h_1113webvideo.html

http://www.benton.org/index.php?q=3Dtaxonomy/term/14BROADCASTING

TO THE NEA, NEWS-LADEN NPR IS MAKING A CLASSICAL MISTAKE
[SOURCE: Washington Post 11/12, AUTHOR: Marc Fisher]
Anew report from the National Endowment for the=20
Arts blasts public radio, saying it fails to=20
fulfill its obligation to provide music that=20
commercial stations won't touch. The NEA says=20
public radio -- once dominated by classical, jazz=20
and other minority forms of music -- is=20
retreating ever further from that mission,=20
choosing to focus on news and talk. National=20
Public Radio pleads guilty to using its new=20
resources to build a stronger news operation, but=20
rejects the NEA's notion that public radio is=20
abandoning its cultural mission. Rather, NPR=20
maintains, it plans to use the Web and other=20
emerging technologies to introduce a new=20
generation of listeners to music you can't hear on the radio.
http://www.washingtonpost.com/wp-dyn/content/article/2006/11/10/AR200611...
0286.html
(requires registration)

HOUSE DEMOCRATS PRESSURE NTIA
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
Incoming House Commerce Committee Chairman John=20
Dingell (D-MI) has begun to pressure the Bush=20
administration to adopt broad eligibility rules=20
for a $1.5 billion program to subsidize=20
digital-to-analog TV-converter boxes. Rep=20
Dingell, joined by 19 other committee Democrats,=20
sent a letter Wednesday to the Commerce=20
Department=92s National Telecommunications and=20
Information Administration to complain that=20
proposed eligibility rules were too narrow.=20
=93Consumers who have purchased analog televisions,=20
which can typically last 15 years or more,=20
deserve a government-backed plan to hold them=20
harmless in this transition,=94 the letter said.=20
The NTIA has proposed excluding pay TV homes from=20
the program. It is also considering a means test=20
so that only low-income homes that rely=20
exclusively on free broadcasting may apply for=20
converter subsidies. In the letter, Rep Dingell=20
and the other Democrats said both ideas were bad.=20
When the Democrats take over Congress in January,=20
they are expected to consider adding more money=20
to the converter program. The NTIA letter, which=20
didn=92t promise more money, stated that the $1.5=20
billion in current law was insufficient.
http://www.multichannel.com/article/CA6392407.html?display=3DBreaking+News

MSTV: UNLICENSED DEVICES COULD SAP FCC POWER
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The head of broadcasters' spectrum watchdog=20
group, the Association for Maximum Service=20
Television, Wednesday made the industry's case=20
against allowing unlicensed wireless devices to=20
share the digital broadcast spectrum. It is an=20
argument David Donovan has made many times before=20
as the FCC ponders how to use the spectrum more=20
efficiently and promote advanced communications=20
services at the same time. But Donovan capped the=20
arguments with a warning,just in case those=20
arguments don't win the day. "The underlying=20
factual predicate of an unlicensed regime," he=20
told a Media Institute audience in Washington=20
Thursday, "is that there is no spectrum=20
scarcity...no need for licensing. There are no=20
limits on spectrum access. Spectrum is a function=20
of improvements in the technology of interference=20
avoidance." But, he said, that approach=20
"challenges the factual predicate that underpins=20
most of the content regulation for television=20
broadcasting." In fact, he turned the=20
interference issue into a First Amendment issue,=20
saying that interference goes "right to the heart=20
of a broadcaster's ability to exercise [that]=20
right.... Co-opting the rhetoric of some of the=20
unlicensed device backers. The public's interest=20
in hearing diverse sources of information and=20
viewpoints cannot be achieved if the signals=20
providing those diverse viewpoints cannot be=20
received. The marketplace of ideas is premised on=20
the principle that those who speak will be heard.=20
The First Amendment cannot function in a=20
cacophony of digital voices where speech becomes=20
nothing more than 'white noise.'"
http://www.broadcastingcable.com/article/CA6392427.html?display=3DBreaki...
News

FEINSTEIN PRAISES YOUNG FOR FREE TIME
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
According to Young Broadcasting's post-election=20
analysis of its political coverage initiative, 72=20
candidates took advantage of 240 minutes of free=20
airtime on newscasts, in election specials, and=20
on the Web. Young's 10 TV stations allowed=20
federal, state and local candidates to provide=20
unedited responses of about a minute to issues=20
chosen by the stations. Senator Diane Feinstein=20
(D-CA) praised Young's efforts: "In recording and=20
airing these public service announcements, KRON4=20
is doing something that I don't believe any other=20
station in California has done for the November=20
7, 2006 election." But Young also did well on the=20
paid side of the political equation. Gross=20
political billings for the 2006 election cycle are pegged at $31.6 million
http://www.broadcastingcable.com/article/CA6392072.html?title=3DArticle&...
cedesc=3Dnews

PAY TV

HOUSE NOT HOME FOR ECHOSTAR
[SOURCE: Multichannel News 11/15, AUTHOR: Ted Hearn]
The House adjourned Wednesday until Dec. 5,=20
ensuring that Congress won't disturb the court=20
injunction that requires EchoStar Communications=20
to cut off distant network signals to 850,000=20
customers. A federal court ordered EchoStar to=20
stop selling distant feeds of ABC, CBS, NBC and=20
Fox programming after determining that EchoStar=20
had broken copyright law by selling the channels=20
to hundreds of thousands of legally ineligible=20
subscribers. The Senate is expected to adjourn=20
Thursday or Friday and not resume the lame-duck=20
session until Dec. 5. Congress could come to=20
EchoStar=92s rescue if enough disconnected=20
subscribers put heat on their lawmakers. Distant=20
network programming is popular because it=20
provides rural viewers with access to network=20
affiliates in New York and Los Angeles. Benefits=20
include out-of-market sporting events and=20
time-shifted primetime and late-night network=20
fare. It=92s not clear whether EchoStar customers=20
will rebel and create a fuss on Capitol Hill.=20
Since EchoStar provides local TV stations in 170=20
markets, many of those cut off from distant=20
network signals would be losing a convenience, not a necessity.
http://www.multichannel.com/article/CA6391939.html?display=3DBreaking+News
* On Thursday, Senators Wayne Allard (R-CO) and=20
Patrick Leahy (D-VT) introduced a bill that would=20
block court action mandating the cut-off.
http://www.broadcastingcable.com/article/CA6392431.html?display=3DBreaki...
News

VERIZON STILL IN LOCAL CALIFORNIA FRANCHISE TALKS
[SOURCE: Multichannel News, AUTHOR: Linda Haugsted]
Despite the fact that implementation of=20
statewide-franchising rules is less than two=20
months away, Verizon Communications is still=20
negotiating local franchising agreements in=20
California. The telco received franchise approval=20
for the unincorporated areas of Riverside County,=20
southeast of Los Angeles, Nov. 14. Verizon=20
already has agreements for its Verizon FiOS TV=20
service with several cities within the county,=20
including Beaumont -- the first city in the state=20
to grant the telephone company a video franchise=20
-- Chino, Lake Elsinore, Murrieta and Temecula.=20
Verizon already had a fan on the Riverside Board=20
of Supervisors, which approved the pact.=20
Supervisor Jeff Stone noted at the meeting that=20
he subscribes to Verizon=92s=20
fiber-to-the-home-delivered services at his=20
residence in Temecula. He praised the clarity of=20
the signal and stated that competitive services=20
will be a boon to consumers. The telco will=20
compete with four incumbents in the county, the=20
largest of which is Time Warner Cable.
http://www.multichannel.com/article/CA6392135.html?display=3DBreaking+News

http://www.benton.org/index.php?q=3Dtaxonomy/term/68ADVERTISING

NEGATIVE ADS TURNOFF VOTERS, ENTHRALL NEWS MEDIA
[SOURCE: washingtonpost.com 11/15, AUTHOR: Shanto Iyengar]
The 2006 election cycle will set a record for the=20
amount of money spent on campaign advertising in=20
an off-year election. By most accounts, the tone=20
of the ad campaigns reached new lows, with=20
candidates and the parties relying heavily on=20
harsh and often personal attacks. Just how did=20
the 2006 ad campaign play out in the key Senate=20
races? Were the candidates in fact better off=20
relying on negative rather than positive=20
messages? And what role does the media play in=20
fueling the cycle of negative advertising? A=20
study include a few surprise results. Even though=20
negative ads did reliably accomplish their=20
immediate objective -- making the opposing=20
candidate appear less attractive -- positive ads=20
had the stronger impact on vote choice. More in=20
keeping with the conventional wisdom, both=20
negative and positive ads polarized the=20
electorate along party lines, with Democrats=20
appreciating the content of their candidates' ads=20
while detesting just about everything in=20
Republican ads, and vice-versa. While positive=20
and negative ads both elicit cheers from strong=20
partisans, negative campaigns tend to turn off=20
independents and weak partisans from the political process.
http://www.washingtonpost.com/wp-dyn/content/article/2006/11/15/AR200611...
0827.html
(requires registration)

WANT TO PLACE A PRODUCT IN A TV SHOW? BUY AIRTIME TOO
[SOURCE: AdAge, AUTHOR: Marc Graser]
According to a "Product Placement Valuation=20
Study" released by Nielsen Media Research today,=20
57% of viewers recognized a brand when viewing an=20
integration in combination with a commercial, vs.=20
nearly 46% of those who only watched a=20
commercial. But that doesn't mean consumers will=20
buy the products. Whether the brand was presented=20
as a product placement, TV commercial or both, a=20
little more than one-third of all viewers=20
expressed high interest in the brands they were=20
able to recognize. The study specifically=20
examined brand awareness, brand attitude and purchase interest.
http://adage.com/article?article_id=3D113235

QUICKLY

COMMERCE COMMITTEE MEMBERS FOR 110TH CONGRESS
[SOURCE: US Senate Commerce Committee]
Incoming Senate Majority Leader Harry Reid (D-NV)=20
today announced the committee assignments he=20
anticipates members of the Democratic Caucus will=20
hold during the 110th Congress. The Commerce=20
Committee is set to include: Sens Inouye=20
(Hawaii), Rockefeller (WV), Kerry (MA), Dorgan=20
(ND), Boxer (CA), Nelson (FL), Cantwell (WA),=20
Lautenberg (NJ), Pryor (AK), Carper (Deleware),=20
McCaskill (MO), and Klobuchar (MN).
http://reid.senate.gov/newsroom/record.cfm?id=3D265867&&year=3D2006&
--------------------------------------------------------------
...and we're outta here. Have a Happy=20
Thanksgiving. See you again Monday November 27.
--------------------------------------------------------------
Communications-related Headlines is a free online=20
news summary service provided by the Benton=20
Foundation (www.benton.org). Posted Monday=20
through Friday, this service provides updates on=20
important industry developments, policy issues,=20
and other related news events. While the=20
summaries are factually accurate, their often=20
informal tone does not always represent the tone=20
of the original articles. Headlines are compiled=20
by Kevin Taglang headlines( at )benton.org -- we welcome your comments.
--------------------------------------------------------------