September 2007

UNIDENTIFIED TV PLUGS ARE DECEPTIVE
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]

MOVEON AD SAGA HAS LOCAL TWIST IN MINNEAPOLIS
[SOURCE: Associated Press]
The Star Tribune of Minneapolis will be refunding to Al Franken's Senate campaign about $12,000 of $37,000 spent for a full-page ad a couple of months ago. This week, Sen. Norm Coleman's campaign took out a full-page ad in the newspaper criticizing Franken for not condemning a New York Times ad by MoveOn.org, which had attacked General David Petraeus. Sen Coleman's campaign says it paid a little over $23,000 on the ad -- far less than the $37,000 that Franken's campaign says it paid for a full-page.

NEW STUDY OFFERS SURPRISING NUMBERS ON NEWSPAPER/YAHOO DEAL
[SOURCE: Editor&Publisher, AUTHOR: Jennifer Saba]
Deutsche Bank is estimating that the consortium of 400 newspapers working with Yahoo could see a lift in year-over-year online revenue growth by 20 points by the second half of 2008, from 20% to 40%. Deutsche Bank believes the greatest advantages of the partnership will come from increased online inventory and traffic, better CPMs due to Yahoo's behavioral targeting capabilities, and the HotJobs affiliation.

HOUSEHOLD EXPENDITURES FOR TELEPHONE SERVICE
[SOURCE: Federal Communications Commission, AUTHOR: Pedro Almoguera]
The FCC released its "Reference Book of Rates, Price Indices and . It highlights the data collected through the