September 2008

Digital Transition: Is The Industry Ready?

[Commentary] At the dawn of a new interactive age in which empowered consumers are reliably connected through nearly every electronic device but their TV sets, America's mass-media pastime is barely keeping up. Digital TV -- intended to open the door on interactive commerce and content -- is a transition in name only. The reality is that the majority of TV households will not have armchair interactive digital capabilities for some time. That means broadcasters that could use supplementary funds to offset as much as a 9% ad revenue decline in 2009 will not get it. Once the conversion is complete, just transmitting the same old TV signals in digital will not make the underlying interactivity available, which eventually will be the foundation for an entirely new economic business model. To accomplish that mission, producers of content and advertising will need to begin thinking, planning and executing in digital interactivity -- a process that can take years.

Comcast Wins Lottery on BitTorrent Appeal

[Commentary] The Panel on Multijurisdictional Litigation (PMJL) awarded the Comcast-BitTorrent Appeal to the DC Circuit. The DC Circuit has a reputation as being a pro-industry anti-regulatory bunch of judicial activists who don't give a squat about actual case law.

Top Lawyer Is Selected As U.S. Mulls Google Suit

The Justice Department has quietly hired one of the nation's best-known litigators, former Walt Disney Co. vice chairman Sanford Litvack, for a possible antitrust challenge to Google's growing power in advertising. Litvack's hiring is the strongest signal yet that the US is preparing to take court action against Google and its search-advertising deal with Yahoo. The two companies combined would account for more than 80% of US online-search ads. For weeks, US lawyers have been deposing witnesses and issuing subpoenas for documents to support a challenge to the deal. Such efforts don't always mean a case will be brought, however. Litvack, who was the Justice Department antitrust chief under President Jimmy Carter, has been asked to examine the evidence gathered so far and to build a case if the decision is made to proceed.

Consultant Backs Market-Based Broadband Policy

Everyone's favorite telecom consultant Scott Cleland, president of Precursor LLC, is warning the telecom industry of "the dangers and unintended consequences of a more government- centric broadband policy." He's spotlighting what he calls "glaring flaws" in three pillar broadband assumptions that bias the broadband debate away from America's free-market success and toward the OECD's industrial policy orthodoxy. Here are the three "hidden biases" Cleland puts forth: 1) Denial that free-market competition works. 2) Denial that network utilization/cost matter in broadband policymaking. 3) Denial of wireless broadband competition and consumer demand for mobility. According to Cleland, the bottom line is this: "The case for a more government-centric national broadband policy depends on no one challenging its fragile pillar assumptions. Proponents know their 'straw man' argument is a superficially appealing, but substantively weak. Any rigorous inquiry into: progress measurement frameworks, network utilization/cost, or intermodal competition, will expose the obvious weakness of their policy argument."

Terria seeks national broadband network 'monopoly'

The Australian government has not ruled out the possibility that the planned National Broadband Network could be run as a monopoly, effectively closing the door on competing broadband infrastructure investments. Telco consortium Terria yesterday said it would seek a guaranteed monopoly network if successful in its bid to build the network that would service 98 per cent of the nation. "Our proposition to the Government is that no party be allowed to expand the network and operate in competition to the national broadband network," said Terria bid manager Michael Simmons. Terria's announcement sparked the ire of rival bidder Telstra, which labelled the telco consortium as a "closet monopolist."

Sen Kohl Queries Cellular Execs On Pricing

Senate Antitrust Subcommittee Chairman Herb Kohl (D-WI) wrote to executives of the four largest wireless telephone companies on Tuesday asking them to justify sharply rising rates for customers to send and receive text messages. Since 2005, the cost for a consumer to send or receive a text message over each service increased by 100 percent. The change "does not appear to be justified by rising costs in delivering text messages," Chairman Kohl wrote. "Text messaging files are very small, as the size of text messages are generally limited to 160 characters per message, and therefore cost carriers very little to transmit." He also expressed concern that it appears each of companies has changed the price at nearly the same time with identical increases.

FCC's Martin still takes no action on bundling

Roughly a year ago, Federal Communications Commission Chairman Kevin Martin said he would take action that would ban programmers from bundling channels they were selling to cable companies. But one year later, Chairman Martin hasn't introduced even a draft rule on the program bundling subject. On a Friday, conference call with reporters, Chairman Martin said not much was going on with the idea, which is known as wholesale programming unbundling. The idea that Martin would do anything on it becomes even less likely as his chairmanship comes close to an end -- a new administration in January would bring in a new chairman. If Martin introduced something now, it would be very unlikely to be adopted by the time he moved out of his position as chairman. The quasi "a la carte" proposal would have been seen as a first step before Martin moved forward to require a full-out "a la carte" measure that would allow consumers to choose which channels they wanted, rather than the current system where individuals buy large packages of channels. That also, now seems unlikely.

'Remote-Free TV' Debuts With Fox's 'Fringe'

Fox will run a new program, "Fringe," with fewer ad breaks and charge more than usual for them. The "Fringe" plan runs counter to how most TV is sold. Over the years, the average amount of airtime devoted by broadcast networks to either commercials or promotions for network shows has risen to about 15 minutes per hour, according to MindShare, a WPP Group media-buying concern. Fox will run "Fringe" with roughly half the standard amount of ads and network promos. "If there's one thing I believe will help TV in the future, it is finding ways to make advertising more relevant and to reduce clutter for consumers," said Kris Magel, exec VP-national broadcast director at Interpublic Group of Cos.' Initiative. "The more you can do that, the less they will seek to avoid it, and the less they seek to avoid it, the better they will remember it and the more it's worth."

Smartphone Sales Growth Hit By Slowing Economy

Research firm Gartner said 32.2 million smartphones were sold in the second-quarter this year, a 15.7% increase from the year-earlier period, but flat compared to the first-quarter this year. The growth in sales of smartphones continues to slow, weighed by the weakening economy and slowing consumer demand. Last year's second-quarter smartphone sales saw robust growth of 55% on year. Smartphone sales made up 11% of total device sales in the quarter. The North America market grew 78.7% year on year during the quarter, making up for nearly 25% of the global smartphone sales. Europe, the Middle East and Africa grew 21% in the quarter, while Western Europe drove much of the growth in the region with a 29.3% increase. Sales in the Asian/Pacific market fell 4.8%, while sales in Japan fell 24%.

Broadcasting Board of Governors Nominations Withdrawn

President George Bush (R) has withdrawn two nominations previously sent to the Senate for confirmation: 1) Joaquin F. Blaya, of Florida, to be a Member of the Broadcasting Board of Governors for a term expiring August 13, 2008 (Reappointment), which was sent to the Senate on October 18, 2007. 2) Dennis M. Mulhaupt, of California, to be a Member of the Broadcasting Board of Governors for a term expiring August 13, 2008, vice Blanquita Walsh Cullum, term expired, which was sent to the Senate on October 18, 2007.