September 2008

PTC Calls for Advertisers to Pull Out of CW's 90210

Young viewers watched The CW's premiere episode of 90210 in record numbers for the network, but the Parents Television Council has condemned the Sept. 2 episode for "an implied scene of oral sex" among high school kids, as well as for "glamorizing underage drinking, pornography and profanity." The PTC is contacting each advertiser in the show to stress its displeasure with the show's content and to make sure advertisers "are aware of the specific content that they underwrote."

The 'Online Campaign' -- Election 2.008 -- Rolls On

2008 has seen the first campaign strongly shaped -- even, at times, dominated -- by the new media, from viral videos and blog reports that "go mainstream" to profoundly successful online fundraising.

ITIF Forum on U.S. Competitiveness in Science and Technology

Wednesday, September 10, 2008, 9:00AM to 10:30AM

ITIF
1250 Eye Street NW, Suite 200
Washington, D.C. 20005

http://www.itif.org/index.php?id=168

A new ITIF report, RAND's Rose-Colored Glasses: How RAND's Report on U.S. Competitiveness in Science and Technology Gets it Wrong and for a discussion of RAND's recent report U.S. Competitiveness in Science and Technology and the actual global competitive position of U.S. S&T with a distinguished panel of experts.

Moderator:
Rob Atkinson, President, The Information Technology and Innovation Foundation

Presentoer:

Stephen Ezell, Senior Analyst, The Information Technology and Innovation Foundation

Respondents:

Kent Huges, Director, Program on Science, Technology, America, and the Global Economy at the Woodrow Wilson International Center for Scholars.

Clyde Prestowitz, Founder and President of the Economic Strategy Institute and counsel to the Secretary of Commerce in the Reagan Administration.



ITIF Forum: It's Time to End the Broadband Policy Wars

Tuesday, September 9th, 2008, 9:00 AM to 10:30 AM

ITIF
1250 Eye Street NW, Suite 200
Washington, D.C. 20005

A new ITIF report, Moving to a Post-Partisan Broadband Policy World, calls for a serious de-escalation of the partisan war over broadband policy. There will also be a discussion by panelists on all sides of the issue during the event.

Moderator:

Rob Atkinson, President, The Information Technology and Innovation Foundation

Panelists:

Scott Cleland, Founder and President, Precursor, LLC

Harold Feld, Senior Vice President, Media Access Project

Ken Peres, Research Economist, Communication Workers of America

http://www.itif.org/index.php?id=169



Oct. 23-25, 2008 in Philadelphia.

http://www.rebootingthenews.org
https://www.123signup.com/event?id=trggj

It's a short, strategic convening for journalists, teachers, educational administrators, public-policy researchers and engaged citizens.

WHAT'S THE CHALLENGE?

Were gathering because there is an epic change underway in the way American citizens prepare themselves for self government. And its time to consider what to do about it.

-- Younger Americans are abandoning traditional news products in large numbers. Yet a growing number of teen-agers and young adults are highly engaged with media in multiple forms.

-- American newspapers endure their worst year in decades; yet the Daily Koz political website records 33 million hits in one month and online political fund raising is setting records.

If you are a journalist, teacher, public-policy researcher or engaged citizen, youre probably concerned: Do these changes threaten participatory democracy . . . or promise to enliven it?

This year, the American Society of Newspaper Editors (ASNE) adopted news literacy as a critical focus for it's membership with a kickoff gathering in August at the Poynter Institute for Media Studies.

Next, The Media Giraffe Project, the Media Education Lab at Temple University and the National Constitution Center invite you to help answer this question and develop a set of news literacy strategies for the nation.

A CALL TO ACTION

That's why we want you to come to Philadelphia from Thurs.-Sat., Oct. 23-25, 2008, or even just for the day on Saturday if you cant get away from the weekly schedule for an informal constitutional convention in the shadow of Independence Hall and the Liberty Bell. Forget about panels and audience. Surrounded by some introductory background briefings, well roll up our sleeves with circle-round agenda sessions, ad-hoc breakouts and stories about specific projects and approaches.

With , we hope to answer questions such as: How can we best help young people engage with news media in ways that help them understand and contribute to contemporary society? Well also:

* Share classroom and newsroom experiences that are working.

* Learn how to promote active, reflective and critical participation in news/current events.

* Learn about the ASNE initiative, and news-literacy at Stony Brook University.

* Create fertile ground for discussion among journalists and teachers leading to a major 2009 news-literacy initiative.

* Formulate specific advice to the U.S. presidential candidates on American civic education for the new century.

WHOS COMING

Join Renee Hobbs, of Temple Universitys Media Education Lab; Howard Schneider, dean of the Stony Brook University School of Journalism; Ellen Hume of the Center for Future Civic Media at MIT; and a host of other invited and confirmed participants. For a preview of some of our invitees, go to:

http://www.mediagiraffe.org/wiki/index.php/Reboot-invitees

SAVE 30% BY REGISTERING RIGHT NOW

You can save 30% off the three-day registration fee by signing up online right now. Simply go to: http://www.rebootingthenews.org and click on the link to REGISTRATION INFO or REGISTER NOW. Weve already set aside a block of rooms at the Holiday Inn Express, in downtown Philadelphia just two blocks from our meeting venues. The Philadelphia International Airport is served by all major airlines, and Amtrak stops a short subway ride away at the Philadelphia 30th Street Station. For delegates, Thursday dinner, and breakfast and lunch on Friday and Saturday are included.

REGISTRATION STIPENDS AVAILABLE

If you aren't sure your school, news organization, agency or personal finances can afford the full registration fee, but want to attend, please register and Request a Stipend by paying only $25.00We. 'll decide by Oct. 1 if we can accommodate your request by waiving the rest of the registration, and if we can't, will refund your $25.00. For K-12 teachers, were also offering a limited number of discounted registrations. You may also attend on Saturday only.

QUESTIONS? PRESENTATION? EMAIL US!

If you want to attend and (1) need additional financial assistance, or (2) have a specific idea for a briefing session, contact us by email at mediagiraffe@journ.umass.edu . . . .

Help define an agenda for news literacy that moves closer to the top of America's education agenda. See you Oct. 23 in Philadelphia.

Regards,
Bill Densmore, Director
The Media Giraffe Project
108 Bartlett Hall
University of Massachusetts
Amherst MA 01003
Phone: (413) 577-4370
Web: http://www.mediagiraffe.org

Renee Hobbs, Ed.D.
Professor, Media Education Lab
Department of Broadcasting, Telecommunications and Mass Media
School of Communications and Theater
Temple University
Philadelphia PA 19122
Email: renee.hobbs@temple.edu
Phone: (215) 204 4291
Web: http://mediaeducationlab.com



Today's Quote 09.05.08

"It's a time-honored marketing ploy and, every time they bash the media, it means they're not talking about a vision or a plan. But the best antidote to cynical marketing is solid reporting."
-- Jon Klein, CNN

Sept 5, 2008 (Network Neutrality Ruling taken to Court)

"It's a time-honored marketing ploy and, every time they bash the media, it means they're not talking about a vision or a plan. But the best antidote to cynical marketing is solid reporting."
-- Jon Klein, CNN

BENTON'S COMMUNICATIONS-RELATED HEADLINES for FRIDAY SEPTEMBER 5, 2008

To view Benton's Headlines feed in your RSS Aggregator, paste http://www.benton.org/index.php?q=taxonomy/term/6/all/feed into your reader.

FCC NEWS
   FCC's First Network Neutrality Ruling taken to Court
   FCC wireless tests aim to end debate
   Telecom Reporting Rule May Be Eased
   FCC Releases Small Ops' HD-Waiver Order
   2008 Biennial Review of Telecommunications Regulations

ELECTIONS & MEDIA
   News Execs Fire Back at GOP Media Attacks
   From the Radio Right Comes an Amen Chorus for Palin
   Obama Outdueling McCain on Web
   Sponsored-link ads play campaign role
   Obama, McCain have contrasting styles in Web advertising
   37.2M Tune In to Palin's Speech

QUICKLY -- $5 Million for Digital Media Experiments to Innovate Journalism; Judge Rules Shield Law Protects Anonymous Web Comments; Online tools let parents peer into their kids' school day

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FCC NEWS

COMCAST ASKS APPEALS COURT TO REJECT FCC RULING THAT COMPANY WRONGLY BLOCKED INTERNET TRAFFIC
[SOURCE: Associated Press, AUTHOR: John Dunbar]
Comcast is appealing a Federal Communications Commission ruling that the company is improperly blocking customers' Web traffic, triggering a legal battle that could determine the extent of the government's authority to regulate the Internet. Comcast challenged the FCC decision Thursday in the U.S. District Court of Appeals in Washington. Comcast executive vice president David Cohen said in a statement that the company is seeking "review and reversal" of the FCC order and that the commission's action was "legally inappropriate and its findings were not justified by the record." While the FCC action did not include a fine, it does require Comcast within 30 days to disclose the details of its "discriminatory network management"; submit a compliance plan describing how it intends to stop these practices by the end of the year; and disclose to customers and the commission its new plan. Cohen said Thursday that the company will comply with the FCC's order. Prior to the FCC action, the company had said it will switch to a management technique that treats all users the same by the end of the year. Meanwhile, the Media Access Project, representing Consumers Union PennPIRG and Vuze Inc, filed appeals in New York, Philadelphia and San Francisco. Although MAP's clients hailed the FCC's action against Comcast, they want the courts to eliminate the FCC's Dec. 31 deadline and make Comcast comply with the agency's order immediately. "Comcast can very easily drag this out at least until we get into a new FCC," said MAP attorney Harold Feld. "Who knows? They may be able to get the FCC to continue to delay and never actually give us the injunctive relief that we asked for."
http://benton.org/node/16579
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FCC WIRELESS TESTS AIM TO END DEBATE
[SOURCE: InfoWorld, AUTHOR: Nancy Gohring]
The Federal Communications Commission may gather enough data through wireless testing this week in Seattle to quiet debates over the potential interference that could result from a proposed spectrum auction. The FCC has proposed auctioning off spectrum and requiring the winner to offer free wireless broadband services in a portion of the spectrum. But the wireless industry contends that the technical rules that the FCC is proposing for the spectrum will lead to interference for 3G phone users, causing a degradation of their services. T-Mobile, one of the more vocal opponents of the FCC plan, has already conducted tests that it says clearly demonstrate the harmful interference. "But what we've been asking for is joint testing with the FCC," said Kathleen Hamm, vice president of federal regulatory affairs for T-Mobile. The FCC is conducting some of the same tests T-Mobile has already done plus some additional tests, focusing on interference between handsets running on the different frequencies, said Julius Knapp, chief for the FCC's office of engineering technology. After the testing is complete, potentially at the end of the day Thursday or on Friday, the FCC will issue a report with its findings. The commission may or may not officially ask for comments on the report, Knapp said. "But we're confident people will weigh in on what it means," he said.
http://benton.org/node/16578
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TELECOM REPORTING RULE MAY BE EASED
[SOURCE: Washington Post, AUTHOR: Cecilia Kang]
Phone giants AT&T, Verizon Communications and Qwest today are expected to win approval to report less information to the Federal Communications Commission on such matters as consumer complaints and infrastructure investments. A decision by the FCC to curtail the information may, however, open the gates for a broader review of data collected by the commission and could be expanded to include cable, satellite and wireless phone providers that are not currently required to submit similar reports. The reports offer rich details into the number of consumer complaints, waiting times for repairs and money put into technological upgrades by the largest phone service providers. As consumers rely more on technology -- spending $150 to $200 a month per household on Internet, phone and television services -- consumer groups say the reports are often the only source for detailed data that show how the providers are responding to service complaints and whether companies are investing enough in upgrading their networks. "These companies are the carriers of last resort because they have the backbone networks, and if you get rid of the standards, then standards almost inevitably get lower," said David Bergmann, head of telecommunications for the National Association of State Utility Consumer Advocates. Consumer groups and smaller competitors yesterday criticized the pending order, saying the data sent to the FCC holds the biggest phone operators accountable for quality and service problems while also giving smaller providers key information about the larger companies' network investments. By granting the petition and uncertainty about a review of data requirements, they said the larger phone companies may benefit over smaller carriers.
http://benton.org/node/16591
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FCC RELEASES SMALL OPS' HD-WAIVER ORDER
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Federal Communications Commission released its order granting small cable operators a three-year exemption from FCC rules requiring cable operators to carry TV stations' HD signals in HD after the Feb. 17, 2009, transition to digital. In 2001, the FCC, to avoid "material degradation" of a broadcaster's signal on cable and the potential for competitive gamesmanship, ruled that a cable "operator may not provide a digital broadcast signal in a lesser format or lower resolution than that afforded to any digital programmer." This meant that if a cable operator carried a cable HD channel in HD, it could not downconvert a broadcaster's HD signal. The FCC concluded that the HD-carriage requirement would be a hardship on smaller operators, which asked for the relief.
http://benton.org/node/16577
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2008 BIENNIAL REVIEW OF TELECOMMUNICATIONS REGULATIONS
[SOURCE: Federal Communications Commission]
The FCC is in the process of conducting its comprehensive 2008 biennial review of telecommunications regulations. The FCC is required to: 1) review biennially its regulations "that apply to the operations or activities of any provider of telecommunications service," and 2) "determine whether any such regulation is no longer necessary in the public interest as the result of meaningful economic competition between providers of such service." The Commission is directed to repeal or modify any such regulations that it finds are no longer in the public interest. The FCC is asking for suggestions from the public as to what rules should be modified or repealed as part of the 2008 biennial review. Interested parties may file comments on or before October 6, 2008 and reply comments on or before October 27, 2008.
http://benton.org/node/16576
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ELECTIONS & MEDIA

NEWS EXECS FIRE BACK AT GOP MEDIA ATTACKS
[SOURCE: Broadcasting&Cable, AUTHOR: Marisa Guthrie]
After several primetime speakers at this week's Republican National Convention unleashed a barrage of attacks on the news media for their coverage of vice-presidential nominee Alaska Gov. Sarah Palin, network news executives defended their coverage and dismissed the charges as a stale political strategy meant to distract viewers from legitimate election issues. Scrutiny of the nominee only intensified Monday when the campaign revealed that the socially conservative Palin's 17-year-old unmarried daughter, Bristol, is five months' pregnant. "Network news and cable news literally did not touch the story until the press release came out from the [McCain] campaign," said Steve Capus, president of NBC News. "So when our critics demonize that coverage, I don't know what they're pointing to. It's been a respectful handling of a sensitive matter. There is nothing to that criticism. Nothing." "What people who are politically motivated are trying to do is take every outrageous blogger that exists online and lump them into traditional media," Capus said. "And that's not a sophisticated analysis of journalism. That's someone making a political argument. Any objective analysis of the facts would come down on a different conclusion."
http://benton.org/node/16575
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FROM THE RIGHT COMES AN AMEN CHORUS FOR PALIN
[SOURCE: Washington Post, AUTHOR: Howard Kurtz]
In a long corridor leading into the Xcel Energy Center that is packed with radio broadcasters, a new narrative about the presidential election was emerging rather noisily, at least among those on the right who make their living in front of microphones. Many conservative hosts, who had been downright skeptical of Sen. John McCain and his unorthodox brand of Republicanism, are ecstatic about Palin -- all the more so because her nomination helps them strafe their favorite target. From the titans of talk -- Rush Limbaugh, Sean Hannity, Laura Ingraham -- to conservative hosts who loom large in their local markets, the cheering for Palin has been nearly unanimous.
http://benton.org/node/16592
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OBAMA OUTDUELING MCCAIN ON WEB
[SOURCE: MediaWeek, AUTHOR: Mike Shields]
In what has been an overall lackluster year to date for political advertising online, Sen. Barack Obama has outdone Sen. John McCain when it comes to generating exposure and traffic on the Internet ­ or at least through the first six months of the year, said comScore. Obama averaged over 90 million display ad impressions per month from January to June of this year, versus McCain's average of 7.4 million, found comScore's new report. That disparity peaked in June when Obama's ad operations team ran over 240 million impressions to McCain's 3.2 million -- however, it should be noted that this gap in activity occurred when Obama's campaign was in the final stages of a prolonged primary battle with Sen. Hillary Clinton, while McCain had wrapped up his party's nomination month's earlier. On the search front, where McCain has been the more active advertiser, based on various recent reports -- Obama is generating far more "natural" searches. comScore found that from January to June Obama's name averaged 5.4 million search queries a month versus McCain's average of 1.3 million. Thus, as a result of the heavier search interest and display ad volume, Obama's Web site has consistently drawn a larger crowd, averaging four times as many unique users from January to June (2.2 million versus 583,000).
http://benton.org/node/16574
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SPONSORED-LINK ADS PLAY CAMPAIGN ROLE
[SOURCE: USAToday, AUTHOR: Byron Acohido]
Those "sponsored-link" advertisements that appear near Internet search results and on many blogs are emerging as a factor in the race for the White House. Google has seen "exponential growth" in sales of sponsored-link ads to the major presidential campaigns in 2008 vs. 2004, says Peter Greenberger, Google's head of elections and issues advocacy. And partisan groups are buying online ads to boost their candidates as never before. Terms associated with the election entered into Google's main search page are turning up sponsored links to material praising or criticizing Barack Obama and John McCain. In a first-of-its-kind survey, Didit polled 1,438 respondents last week about political ads. About 3.3% said changing their vote, based on online information, was "somewhat likely," and 3.7% said it was "very likely." In many states, polls separate the candidates by a few percentage points, so online ads "may be the tipping point for the winning candidate," says Lee.
http://benton.org/node/16590
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OBAMA, MCCAIN HAVE CONTRASTING STYLES IN WEB ADVERTISING
[SOURCE: Los Angeles Times, AUTHOR: Jim Puzzanghera]
It's been hard to avoid Barack Obama's distinctive red, white and blue "O" logo on display ads as you tool around online, particularly on news sites. In contrast, the star logo of his Republican presidential rival John McCain's campaign hasn't shined as brightly across the Web. That's because the Democratic presidential candidate has focused much more heavily on display ads, according to data released Thursday by ComScore. In contrast, Nielsen found last month that McCain had outpaced Obama on search-engine ads. Obama's campaign averaged 91,740 display ad views a month from January through June, ComScore found. The campaign had 244,276 in June alone. In contrast, the McCain campaign averaged 7,435 display ad views per month for the same period. Obama's display ads were "almost universally positive" and focused on increasing awareness of his campaign, said Andrew Lipsman, a senior analyst at ComScore Inc. McCain's display ads often focused on specific issues, with a mix of positive and negative messages, Lipsman said. "Although the Obama campaign has been using so many more display ads, they're all general brand-building ads. They all ask you to join the movement," Lipsman said. "They may be missing an opportunity to speak to more fragmented audiences about specific issues."
http://benton.org/node/16589
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37.2M TUNE IN TO PALIN'S SPEECH
[SOURCE: Broadcasting&Cable, AUTHOR: Marisa Guthrie]
Over 32 million people watched Alaska Gov Sarah Palin accept the nomination of the Republican party to be Vice President. That was just over 1 million short of the 38.3 million who tuned in to watch Sen. Barack Obama's (D-Ill.) speech on the final day of the Democratic National Convention last week, but significantly more than total viewers for the speeches of VP nominee Sen. Joe Biden (D-Del) (24 million) or Sen. Hillary Clinton (D-NY) (26 million).
http://benton.org/node/16573
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QUICKLY -- $5 Million for Digital Media Experiments to Innovate Journalism; Judge Rules Shield Law Protects Anonymous Web Comments

$5 MILLION FOR DIGITAL MEDIA EXPERIMENTS TO INNOVATE JOURNALISM
[SOURCE: John S. and James L. Knight Foundation]
The John S. and James L. Knight Foundation has launched the third year of the Knight News Challenge, a contest awarding as much as $5 million for innovative ideas using digital experiments to transform community news and information exchange. The deadline for applications is Nov. 1, 2008.
http://benton.org/node/16572
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JUDGE RULES SHIELD LAW PROTECTS ANONYMOUS WEB COMMENTS
[SOURCE: Editor&Publisher, AUTHOR: Joe Strupp]
A state judge in Montana ruled that the state's shield law that protects reporters from disclosing anonymous sources also protects the identity of anonymous commenters on a newspaper Web site.
http://benton.org/node/16571
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ONLINE TOOLS LET PARENTS PEER INTO THEIR KIDS' SCHOOL DAY
[SOURCE: Los Angeles Times, AUTHOR: Alana Semuels]
Technology is helping eliminate some of the guesswork about what happens after kids climb onto the bus. Increasingly common Web programs let parents track lunch-money spending, schoolwork habits and tardiness. Critics say some programs give parents too much control. After all, children have to learn to become more independent as they grow up, and such programs let parents keep a close watch on what their kids are doing.
http://benton.org/node/16588
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------
Is it Friday already? Have a great weekend. Rest that arm, Carlos.

From the Radio Right Comes an Amen Chorus for Palin

In a long corridor leading into the Xcel Energy Center that is packed with radio broadcasters, a new narrative about the presidential election was emerging rather noisily, at least among those on the right who make their living in front of microphones. Many conservative hosts, who had been downright skeptical of Sen. John McCain and his unorthodox brand of Republicanism, are ecstatic about Palin -- all the more so because her nomination helps them strafe their favorite target. From the titans of talk -- Rush Limbaugh, Sean Hannity, Laura Ingraham -- to conservative hosts who loom large in their local markets, the cheering for Palin has been nearly unanimous.

Telecom Reporting Rule May Be Eased

Phone giants AT&T, Verizon Communications and Qwest today are expected to win approval to report less information to the Federal Communications Commission on such matters as consumer complaints and infrastructure investments. A decision by the FCC to curtail the information may, however, open the gates for a broader review of data collected by the commission and could be expanded to include cable, satellite and wireless phone providers that are not currently required to submit similar reports. The reports offer rich details into the number of consumer complaints, waiting times for repairs and money put into technological upgrades by the largest phone service providers. As consumers rely more on technology -- spending $150 to $200 a month per household on Internet, phone and television services -- consumer groups say the reports are often the only source for detailed data that show how the providers are responding to service complaints and whether companies are investing enough in upgrading their networks. "These companies are the carriers of last resort because they have the backbone networks, and if you get rid of the standards, then standards almost inevitably get lower," said David Bergmann, head of telecommunications for the National Association of State Utility Consumer Advocates. Consumer groups and smaller competitors yesterday criticized the pending order, saying the data sent to the FCC holds the biggest phone operators accountable for quality and service problems while also giving smaller providers key information about the larger companies' network investments. By granting the petition and uncertainty about a review of data requirements, they said the larger phone companies may benefit over smaller carriers.

Sponsored-link ads play campaign role

Those "sponsored-link" advertisements that appear near Internet search results and on many blogs are emerging as a factor in the race for the White House. Google has seen "exponential growth" in sales of sponsored-link ads to the major presidential campaigns in 2008 vs. 2004, says Peter Greenberger, Google's head of elections and issues advocacy. And partisan groups are buying online ads to boost their candidates as never before. Terms associated with the election entered into Google's main search page are turning up sponsored links to material praising or criticizing Barack Obama and John McCain. In a first-of-its-kind survey, Didit polled 1,438 respondents last week about political ads. About 3.3% said changing their vote, based on online information, was "somewhat likely," and 3.7% said it was "very likely." In many states, polls separate the candidates by a few percentage points, so online ads "may be the tipping point for the winning candidate," says Lee.