October 2008

Is surfing the Internet altering your brain?

The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Gary Small, a neuroscientist at UCLA in California who specializes in brain function, has found through studies that Internet searching and text messaging has made brains more adept at filtering information and making snap decisions. But while technology can accelerate learning and boost creativity it can have drawbacks as it can create Internet addicts whose only friends are virtual and has sparked a dramatic rise in Attention Deficit Disorder diagnoses.

Rep Dingell questions White Spaces plan

House Commerce Committee Chairman John Dingell (D-MI) joined a growing chorus asking Federal Communications Commission Chairman Kevin martin to explain his plan to open unused airwaves for wireless devices. Chairman Dingell has sent Chairman Martin a list of questions including whether an FCC engineering report was peer reviewed, and how the agency would deal with interference from broadcast signals if it occurs. "Why did the Commission decline to adopt a licensed approach to some of all of this spectrum?" Chairman Dingell, wrote, reflecting the concerns of the broadcasters and other opponents of the plan. Chairman Dingell is asking the FCC to respond to his questions by Friday, four days before the FCC is scheduled to vote on the proposal. Sen John Kerry (D-MA) sent Chairman Martin a letter Friday saying the FCC should vote on the proposal on Nov 4 as planned.

'Take TV Off the Air,' Says NAF's Calabrese

Michael Calabrese, director of the foundation's Wireless Future Program, said policymakers should "Take TV off the air" in a few years because smart radio technology is ready to provide wireless broadband without interference. To open all TV spectrum to wireless broadband, over-the-air broadcasts should be replaced entirely by cable, satellite and Internet viewing, he said. All channels should be available by broadband, with the government possibly subsidizing cable and satellite providers to deliver free Lifeline service, Calabrese said.

OTA TV Under Attack, Time to Fight Back

[Commentary] Free, universal, over-the air television: It's an extraordinary service whose roots plunge nine decades deep into American history. Yet, there are folks who believe that this service has absolutely no value. And what's frightening is that they now have the ear of the Federal Communications Commission. Google, Microsoft and other well-heeled high-tech companies are pushing hard to get FCC permission to unleash countless unlicensed wireless devices into the broadcast spectrum that could disrupt the over-the-air service and lead to its eventual demise. And that is apparently what they are trying to do. They don't want to share the broadcast spectrum as they are telling the FCC commissioners. They want it all.

Why We Need White Space Broadband

[Commentary] White-space wireless promises to fix one of rural America's big problems: a lack of broadband connectivity. Because it takes a lot of money to run miles of wires, plenty of people in rural areas are stuck with slow dial-up or unreliable satellite connections. Most exciting is the possibility that white-space wireless might be unlicensed: It might be open to anyone who can build a qualifying device­not just to one big company that can buy up the rights. Unlicensed spectrum creates low prices, competition, and innovation­just look at Wi-Fi. The FCC already has approved white-space broadband for "fixed" devices like home modems; now it's debating "mobile" devices like phones and laptop air cards. Yes, we need to make sure that white space doesn't interfere with TV, our precious, precious TV. But we need to keep up pressure on our Members of Congress and the government to tell them we want unlicensed white-space access. Everyone deserves the Internet.

Does political TV advertising work?

Armed with an unprecedented $600 million war chest, Sen Barack Obama (D-IL) is flooding the zone with ads in the presidential campaign's home stretch, including a half-hour primetime political infomercial Oct. 29 that will air on multiple networks. Without putting too fine a point on it, if that aerial assault doesn't help the Democratic nominee close the deal, it would seem to be bad news for network sales operations, which have long clung to the pitch that their medium -- beleaguered and battered as it is -- remains the best marketing tool ever devised. The deflating message for television if Sen Obama loses will be that his advertising avalanche didn't yield the intended result -- raising new red flags about TV's ability to move a product, diluted as it is by digital video recorders, ad-skipping and overall fragmentation.

Ad Firm Calls It for Obama

MPG, an agency owned by global advertising and communications services group Havas, is predicting that Sen Barack Obama will win the 2008 presidential election. OK, sure, a number of people are doing that, but MPG is even providing the margin of victory in the battleground states, as opposed to identifying which candidate is ahead at the present time, which is what most polls indicate. According to Joe Abruzzo, evp, research at MPG who oversaw the development of Resonance, the tool uses "agent-based" algorithm modeling to predict consumer behavior. The shop is rolling out the new tool to clients to help them predict behavior and consumer attitudes toward products and brands. For the election prediction, MPG tabulated the responses of 1,200 "likely" voters that were quizzed on a number of issues concerning the two presidential candidates such as trust, leadership and consistency of their stands. Also tossed into the mix: views being expressed across the blogosphere, as well as the media strategies and messages that the candidates are likely to use in the remaining weeks of the campaign.

Sarah Palin: future media star?

As campaign managers for Gov Sarah Palin (R-Alaska) plot last-minute tactics to get her elected, Hollywood bigwigs are convening strategy sessions of their own. Their goal: finding the ideal on-air vehicle for the VP candidate if and when she exits politics. Options range from an Oprah-style syndicated talk show to a Sean Hannity-like perch in cable news or on radio. "Any television person who sees the numbers when she appears on anything would say Sarah Palin would be great," said veteran morning-show producer Steve Friedman, citing the double-digit ratings gains her appearances on "Saturday Night Live" and "CBS Evening News" generated. "The passion she has on each side, love and hate, makes television people say, 'Wow, imagine the viewership.' " Although none of the execs has -- at least as far as anyone is admitting -- made direct overtures to the Alaska governor, they are readying their battle plans if she decides to give up her day job.

EU's Reding says credit crunch may hit new telcos

European Union Telecoms Commissioner Viviane Reding said the global financial crisis may hit new telecommunications operators harder than the established firms and argued against calls for lighter regulation of the industry. Attending an event in Venice organized by the European Telecommunications Network Operators' Association (ETNO), she told more than a dozen chief executives of European telco operators and suppliers, "Some of you also have come to me in the past weeks and told me that now, because of the financial crisis, it would be time to soften or even to abandon telecoms regulation." But she argued the financial crisis had strengthened the case of those who argued for closer regulation of that sector. "There is a very interesting lesson from the ongoing financial crisis for the overall perception of regulation. It is certainly not over-regulation that has caused the financial crisis," Reding said.

For tech, a tale of two downturns

Is tech falling apart or not? Depends on what kind of company you are. A global economic tempest continues to is gather force, as businesses struggle to get credit, consumers fret about the job market, and spending slows. Tech is already feeling the effects; the younger and weaker companies are laying off workers and selling off assets while the stronger ones are taking a wait-and-see approach and pleading for calm. To use a sailing metaphor: Those on less-than-sea-worthy vessels are tossing the heavy stuff overboard to stay afloat. Those on sturdier ships hope to ride it out. Of course, if a deep global recession hits, no one will be totally immune; when customers spend less money, companies sell less stuff, and earnings and stock prices naturally suffer. "I think this downturn feels more like uncharted territory," said Sandy Carter, an IBM vice president who works on software that helps companies analyze their performance. "It seems more deep, more impactful and more global."