The Irksome Cellphone Industry
[Commentary] There are some valid arguments against banning exclusivity deals altogether. First of all, there are two different cell network types in this country: the AT&T/T-Mobile type (called GSM) and the Sprint/Verizon type (called CDMA). Creating a Verizon iPhone isn't just a matter of signing a few papers. It requires new engineering. It takes time and resources. Second, you could argue that exclusivity arrangements are actually good for innovation. Look at Visual Voicemail, which displays your voicemail list so you can get to them in any order, without being held hostage to your carrier's prompts. That's a very cool iPhone breakthrough that required Cingular (the iPhone's original carrier) to make special changes to its network — collaboration that probably wouldn't have happened if Cingular hadn't had the incentive of exclusivity. Above all, though, you've got to wonder why, if Congress has time for things like cellphone gripes, it's barking up this particular tree. Frankly, there are many other, much more whopping things that are broken, unfair and anticompetitive in the American cellphone industry -- text-messaging fees, double billing, phone subsidies, international calling...