November 2009

Nielsen: Radio Reaches 77% of Adults Daily

In Atlanta, Chicago, Dallas, Philadelphia, and Seattle in 2008, broadcast radio reached 77% of American adults every day, making it second only to television, which garnered 95% daily reach. The Nielsen data bolsters radio's audience claims at a critical time for the medium -- but it's unclear whether these kinds of findings can still sway advertisers. Within the audio category, radio's daily reach far exceeded the percentage of American adults who listen to CDs or tapes, at 37%, or listen to portable audio devices like iPods or MP3 players, at 12%. What's more, Nielsen found that the 12% who listen to iPods or MP3 players every day overlap a great deal with the 77% who listen to radio, with radio reaching 88% of the iPod/MP3 group. Compared to other media, on a daily basis radio also beat the Internet -- excluding email usage -- at 64%, newspapers at 35%, and magazines at 27%. Radio scored even better in the coveted 18-34 age group, reaching about 80% of this cohort on a daily basis.

Industry should lead cybersecurity partnership

Industry should take the lead in public-private partnerships addressing cybersecurity, while the federal government reinforces the standards private sector organizations establish, according to a report from an association of intelligence and security professionals. An effective strategy for improving cybersecurity in government and industry should incorporate methods for detecting threats against computer networks and information systems, ensuring compliance with established security standards, and responding quickly to cyberattacks, according to a white paper the Intelligence and National Security Alliance released. The role of the private sector should be mostly "self-generated and self-imposed, based on a strong value proposition and market-based incentives," said the report's authors, which included government and industry security experts.

Tribune to Terminate Employee Stock Ownership Plan

Tribune executives announced that the company will end its employee stock ownership plan (ESOP) when the company emerges from bankruptcy. Michael Oneal reports that instead of an ESOP, the company is setting up a new 401K plan with a 4% match for employee contributions of up to 6%. There will also be a profit-sharing program. "When we emerge from bankruptcy, we expect that the shares of Tribune stock held by the ESOP will be extinguished and the plan terminated," Tribune's Chief Administrative Officer Gerry Spector wrote about the move in a memo to Tribune employees. It is unclear whether employees will retain a piece of the company.

Copps Questions Broadcasters Use of Spectrum

Speaking at the Federal Communications Commission second workshop to kick off the 2010 Quadrennial Review of Media Ownership Rules, Commissioner Michael Copps said, "There are many important issues pending before the FCC. In long-term importance, none exceeds-and I don't think any matches-the future of our media environment. If we can't fix what's broken, if we can't rejuvenate broadcast journalism, reopen shuttered newsrooms, put the brakes on mind-numbing monoprogramming, stop the dumbing-down of our civic dialogue and take advantage of the great potential of local broadcasting, then maybe those who want that spectrum back have the better of the argument." Noting that some broadcasters strive to serve the public interest, Commissioner Copps lamented that "their ranks have been thinned, to say the least, and we've made it-Wall Street and Washington, DC have made it-ever more difficult for them to act as they would like to act while the tune has been called by Wall Street and see-no-evil government regulators." He called on his colleagues at the FCC to not use the media ownership review to delay much needed action on minority and female ownership, localism, and public interest licensing.

Public Interest Groups Argue Against Loosening of Ownership Rules

Public interest groups Free Press, United Church of Christ and Media Access Project, testifying at a Federal Communications Commission workshop on media ownership rules, said that the broadcasting industry isn't in such bad shape and the FCC should not loosen its ownership rules as a way to "prop up" the industry. The groups favor structural regulations. FCC Media Bureau Chief William Lake said it would take five or 10 years to figure out whether the current tanking economy for newspapers and broadcasters was a cyclical event or a sea change. He asked how the FCC should take into account the economic downturn given that it did not have the luxury of waiting until those final returns were in. Derek Turner, research director at Free Press, said he didn't think the economic slump looked any different from past recessions. He said the FCC should be concerned about broadcasters' ability to make a profit, but that it was not the commission's job to prop up the industry, or to assume that relaxing the rules is going to be the answer to problems, many of which the industry created for itself. He also said that even if the FCC did loosen the rules, the tendency would be for the industry to engage in the same behavior that led to its current state.

MAP Urges FCC to Focus on Media Ownership Diversity in Rules Review

Media Access Project President Andrew Schwartzman urged the Federal Communications Commission to consider a study of the impact on ownership diversity of relaxing regulations as part of its review of media ownership rules. He said the Commission needs to look at shared services agreements, which he says are an evasion of the local ownership rules, and the UHF discount, which he says has been rendered obsolete by the DTV transition. (Station owners only get charged with half the audience for a UHF station when it comes to national audience ownership limits.) He said the quadrennial media ownership rule review should not be turned into a referendum on the state of the media marketplace in general.

Minority Ownership Stays Flat

A study by Professor Catherine Sandoval of the Santa Clara University School of Law -- partnering with SCU School of Law Professor Allen Hammond and Minority Media and Telecommunications Council Executive Director David Honig -- found that minority radio ownership has remained virtually flat over the past two years: A 2007 Free Press report found that 812, or 7.76 percent, of 10,506 licensed commercial stations were minority-owned, while the new report, as of mid-2009, found that 815, or 7.24 percent, of 11,249 stations were minority-owned. The new study looked at records from the Federal Communications Commission's Consolidated Database System and at Internet sources on ownership and formats to analyze the effect of FCC policies on minority ownership, program diversification, and public service. The study found that 324 different minority owners control the 815 full-power stations, with 139 of those Hispanic and 129 African American. Sixty-one percent of those owners own a single station. About three-quarters of the minority-owned stations air minority-oriented formats -- a Spanish format, Urban, Urban News, Asian, Ethnic, or minority-targeted religious formats such as Gospel or Spanish Christian.

Will the Digital Divide Close by Itself?

Reed Hastings, the founder and chief executive of Netflix, argues that at the advent of any new technology — television, cars, even rockets — people get riled up and wring their hands over a growing gap between the haves and have-nots. He said that gaps narrow naturally as the market evolves and prices drop, enabling more people to bring new technology into the home and schools. One of Google's founders, Sergey Brin, says connecting to Internet will eventually be like electricity: easy and cheap.

Content and Its Discontents

[Commentary] Public Knowledge recently celebrated its 8th birthday of defending citizens' rights in the digital culture. Unlike any other public interest group in Washington or elsewhere, we are dedicated to ensuring openness at every layer of our communication system, and that includes the content layer. That's why our work to ensure balanced copyright is so important -- we cannot have an open Internet if large corporate copyright holders can exploit overly burdensome copyright laws to sacrifice legitimate speech at the altar of trying to stop piracy. Some in Hollywood, like Disney, were in favor of Network Neutrality in the late 90's because they knew well the powers that the network owner has. More recently, they changed course, believing that net neutrality would somehow prevent them from enforcing their copyrights. Copyright enforcement and net neutrality can co-exist, unless one seeks to enforce their copyrights through network level filtering.

Auletta: Google Is Not Trying to Harm Old Media

A Q&A with author Ken Auletta. Auletta observes that professionals in newspapers, television and other media increasingly view Google as a possible threat to their livelihood, as the Internet behemoth prospers and many in "legacy" media flounder. Google "is not obsessed with killing competitors," Auletta adds. "They're obsessed with eliminating inefficiencies."