Broadband mapping may have just gotten easier
[Commentary] Data and analytics company ID Insight has developed a product called Broadband Scout that can provide data about broadband connectivity and usage down to the census block. The company's proprietary databases have historically been used to track a host of e-commerce retail activity across the country, but it can also use that data to provide information about connectivity and usage at a very granular level, including state, county, tract, block group or block number. This information could be the most unbiased information one could find when it comes to broadband availability. While ID Insight missed out on broadband stimulus money for mapping, it has several areas to play in, including assisting states with their broadband mapping process, and possibly speeding up the process. The NTIA is set to receive broadband mapping data from states by February. The data will include deployment information, advertised speeds and types of service, which will be used to identify where the greatest needs are for broadband in unserved and underserved areas. By February 2011, the NTIA wants to have an interactive, national broadband map in place. Additionally, regional operators really want to know this information in order to cost-effectively expand their services. Such information will be helpful in the next round of broadband stimulus grants and loans in 2010 and could be a valuable tool in staving of incumbent challenges to current broadband stimulus applications that NTIA and the Department of Agriculture's Rural Utilities Service (RUS) are evaluating. Incumbents are allowed to challenge broadband stimulus proposals and can succeed if they can prove they are already covering areas where applicants plan to provide broadband services.