With a New Phone, Google May Challenge Apple
Google plans to begin selling its own smartphone early next year which means that Google and Apple may soon be engaged in hand-to-hand combat. Or, more precisely, handset-to-handset combat. Google plans to market and sell the new phone directly to consumers over the Internet, and buyers would be able to sign up for service from any compatible provider. The introduction of a Google phone — manufactured to its hardware and software specifications by an Asian maker of handsets — would be an important and risky departure for Google. Until now, it has made software to power cellphones that are built and marketed by partners, and it has largely avoided selling hardware. The apparent shift underscores the fact that mobile phones are quickly becoming the biggest technology battleground of the future, as consumers increasingly rely on their phones to browse the Internet and perform other computing tasks. It also indicates Google's determination to make its mark on yet another industry, as it has done previously in advertising, books and online videos.