At one point during the furor over Shirley Sherrod, the Agriculture Department staffer forced to resign after a video was posted on a conservative website, White House Press Secretary Robert Gibbs said the incident was a "teachable moment." The episode may or may not serve to foster a broader national discussion on race. But it did open a window on how information and misinformation can careen through the current media ecosystem.
Increasingly, supersonic speed predominates and reaction time shrinks. Online posts come in the middle of the night. Commentary and punditry add velocity to stories even before news reports have sorted them out. Partisan players are increasingly becoming news distributors with ties to cable channels and bloggers who follow them closely.
The Sherrod saga began on the morning of July 19 when the conservative website Big Government posted an excerpt of a speech that appeared to show the African-American woman admitting to an NAACP audience she did not do her best to help a white farmer in trouble. The broader backdrop was that the NAACP had recently issued a statement asking the tea party to repudiate the racists in its midst. The proprietor of Big Government, Andrew Breitbart, publicized a video that he said showed that the NAACP itself was racist. Within hours, the video was picked up in the blogosphere, the administration forced Sherrod to resign and it became a cable talk topic (particularly on Fox).
The narrative abruptly changed the morning of July 20 when Sherrod told her side of the story. Then the full video showed her using the farmer story as an example of how she moved beyond racial issues to help save his farm. Events moved quickly after that. The NAACP, which initially condemned Sherrod's remarks, declared that it had been fooled by a hoax.
On July 21, both Gibbs and Agriculture Secretary Tom Vilsack apologized to Sherrod, who was asked to continue working in the department.
And on July 22, Obama spoke to her by phone. Toward the end of the week, the story began morphing into a broader analysis of race in America, the behavior of the media and the apportioning of blame among parties ranging from the Obama administration to the Fox News Channel.