Obama's Post-Election Social Media Lapse
Finally, candidates have caught the social media bug, and are ubiquitously using Twitter and Facebook to connect with voters. It's the only story that gov 2.0 news outlets seem to be covering, lauding politicos for their tech savvy. But after next week's election, pay close attention to how many elected officials end their web use. It's a trend some are noticing among politicians, who may take to the Internet during campaigns, yet once in office, tone down the tweets and Facebook posts.
For President Obama, social media has become just another platform for press releases, rather than a way for followers (and potential voters) to gain direct access. "The small-business jobs bill passed today will provide loans and cut taxes for millions of small businesses without adding to our deficit," @BarackObama tweeted recently. "Making a personnel announcement this morning. Watch live at 11:05am ET," another post read. These types of regurgitated messages lose the authenticity that might've driven voters to Obama in the first place. "It's really unfortunate," says Mindy Finn, partner at e-strategy firm EngageDC and a top campaign official for GOP heavyweights such as Mitt Romney. "When politicians are candidates, they have this incentive to be engaging online, to be very active through social media communicating with voters to win them over. And then, when they get elected, you see that their outreach through social media becomes stilted--it reads much more like a press release. That's unfortunate, particularly when you think from our own selfish perspective that we're kind of always running for re-election, even as elected officials."