Economy Hot Topic Online
In the last week of the year, bloggers' interest in the economy reached its second-highest level for all of 2010. But it wasn't exactly a passionate debate over stimulus dollars or tax policy. Instead, bloggers dissected new government parameters for measuring long-term unemployment.
For the week of December 27-31, 31% of the news links on blogs were about the economy, making it the No. 1 subject, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism. Only once before in 2010 did the economy generate this much attention among bloggers-from October 4-8 three different economic stories made up a third (33%) of links. The week of June 14-18 also came close at 29%, largely in response to President Obama's urging Congress to approve state and local government aid. If the economy was the overwhelmingly dominant subject among bloggers last week, the buzz among Twitter users was all about Apple (the No. 1 story at 25% of links), and more specifically its iPad. Indeed the most linked-to story was an attempt to vet rampant rumors about an expected second generation iPad.