Sony sparked an outcry when it said the latest version of its e-reading app had been rejected by Apple which is changing the rules about how e-books can be sold and accessed via its iPhone and iPad devices -- a move that may get the attention of regulators, one analyst said.
Apple said it was changing its rules to require any vendors who sell books to iPhone and iPad users through their websites to also allow users to buy books inside the app. Until now, companies such as Google and Amazon have routed iPhone app users to their own book sites to purchase books they could download into the app. But Apple is now probably going to force those booksellers to change their apps. "We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase," said a statement by Apple spokesperson Trudy Muller.
James McQuivey, an analyst with Forrester Research, saw the move by Apple as a way to force more transactions to be funneled through its app store, where Apple receives a 30% cut of any sale. “One way to look at this is that Apple is leveraging its monopoly power” over the iPad and iPhone platforms," McQuivey said. “One could argue that Apple is simply maximizing shareholder value by leveraging its platforms.” But McQuivey cited two potential drawbacks to Apple’s approach. By dictating where digital books can be sold and turning away developers such as Sony, Apple may be squelching innovation, he said.
Secondly, such restrictions could be interpreted as restraint of trade, which is frowned upon by federal regulators such as the U.S. Federal Trade Commission.
“I wouldn't be surprised if phones were ringing at the FTC today about this,” McQuivey said.