April 2011

Social Media is Too Engaging for Its Own Good

[Commentary] As someone who has been tasked with monetizing social media continuously since 2005, the single most important thing I've learned is this: The biggest problem with monetizing social media is that the content is too engaging.

It sounds crazy, but it's true. Through years spent working to monetize photo sites, video services and social networks for Yahoo and News Corp., I've learned the hard way. As a result, conventional online advertising -- the publishing model with ads placed adjacent to the content -- feels invasive in social-sharing settings. And consumers do their best to ignore it. In fact, the more engaging the content, the more consumers ignore the ads. And the reality is that social media is only getting more engaging.

Cisco to fold Flip video-camera business

Cisco announced that it is ending production of the Flip line of handheld video cameras. Cisco, the announcement reads, will "close down its Flip business and support current FlipShare customers and partners with a transition plan.” But Cisco does not provide a timetable or further information. Cisco will restructure its Linksys home-networking line but is equally vague about the details. The original Flip, released by Pure Digital in 2006 as well as such successors as the Flip Mino and the Flip UltraHD all provided remarkably simple editing and sharing through their built-in applications once they were connected to a Windows computer. Cisco tried to compete with a higher-end model that offered a much larger screen but couldn't compete on price (assuming a buyer was already set to get a smartphone). It never got around to shipping a version that could share video over WiFi, despite many reports that it would. The only real surprise is that Cisco made this move now and didn't try to unload the division first -- bought for $590 million barely two years ago.

Budget Issues Top the News Agenda

Last week, for the first time in nearly two months, a domestic -- rather than international -- crisis led the news as the threat of a government shutdown (averted at nearly the last second) was the No. 1 story. A closely related topic, the overall economy, driven by Representative Paul Ryan’s controversial 2012 budget blueprint, was the second-biggest topic.

The two domestic issues combined to fill 40% of the newshole from April 4-10, according to the Pew Research Center’s Project for Excellence in Journalism. The two overseas events that have been dominating the news in recent weeks—turmoil in the Mideast and the earthquake in Japan—accounted for less than half as much attention (18%). Just one week earlier, those foreign stories accounted for 50% of the overall coverage compared with only 15% for the economy and the threat of a shutdown. The looming government shutdown, avoided with a late-night compromise on April 8, topped the news last week, at 29%. For much of the week, the narrative functioned as a countdown clock to a potential stoppage, zigging and zagging as prospects for a deal rose and fell. Both sides also used the media to amplify strategic talking points, as Democrats portrayed Republicans as fighting over social issues and Republicans depicted Democrats as wavering on spending cuts. The shutdown maneuvering was the top story in four of the five media sectors studied. But as is often the case with a politically charged issue, it generated the most attention by far in the cable news sector -- accounting for more than half the airtime, 53%, studied by PEJ. The week’s No. 2 story, at 11%, was the U.S. economy, which prominently featured Ryan’s dramatic 2012 budget blueprint that contains major spending cuts and significant changes to Medicare and Medicaid. The economy was the top story, 21%, in the newspaper sector.


May 19, 2011
9 a.m. to 12 p.m.
http://edocket.access.gpo.gov/2011/pdf/2011-8750.pdf

During this open meeting, PCAST is tentatively scheduled to hear presentations on the U.S. patent system. PCAST members will also discuss reports they are developing on the topics of advanced manufacturing. Additional information and the agenda will be posted at the PCAST Web site at: http://whitehouse.gov/ostp/pcast.

Closed Portion of the Meeting: PCAST may hold a closed meeting of approximately 1 hour with the President on May 19, 2011, which must take place in the White House for the President’s scheduling convenience and to maintain Secret Service protection. This meeting will be closed to the public because such portion of the meeting is likely to disclose matters that are to be kept secret in the interest of national defense or foreign policy under 5 U.S.C. 552b(c)(1).



White House pushing ahead with airwaves auction plan

The Obama Administration will make an economic case on April 6 for moving ahead with a controversial auction of broadcast airwaves, even as some analysts argue that AT&T’s proposed merger with T-Mobile throws a wrench into the plan.

The Administration’s goal to blanket the country with wireless high-speed Internet connections has been pitched as an economic opportunity to create high-tech jobs that also help the U.S. compete globally. To carry out that goal, President Barack Obama said he hopes to raise $27.8 billion over the next decade from auctions of broadcast channels that would be converted into wireless networks to connect smart phones and tablets to the Internet. At a White House meeting on the plan , the Administration will present a letter of support signed by more than 100 economists who say the auctions are the best way to create new mobile phone networks and would “increase social welfare.”

But the plan appears to face new challenges because of AT&T’s recent proposal to take over T-Mobile for $39 billion, experts say. The merger could slow progress toward the administration’s goals and could “alter the current spectrum debate in Washington,” Rebecca Arbogast, an analyst at Stifel Nicolaus, said in a recent note. “If these two companies can satisfy much of their spectrum needs by joining forces, it would reduce some of the demand for new spectrum and possibly lower auction revenue estimates.” The merger would reduce the number of major national carriers from four to three. The money from the auction is to be used to pay back the broadcasters who give up spectrum, to expand wireless connections to rural areas and to pay for an emergency public safety network.

Sen. Udall reintroduces measure to curb cellphone ‘bill shock’

Sen. Tom Udall (D-NM) has proposed a bill that would require cellphone companies to inform customers when they have used 80 percent of their voice minutes, text messages or data use.

Under the measure companies would also have to get customer consent before charging for services that exceed customer plans. Sen Udall introduced the Cell Phone Bill Shock Act of 2011 on April 5, saying that it would be simple and cost-effective for cell companies to send a text or e-mail to customers nearing their data limit. He said bill shock is becoming more of a problem as companies change the terms of their unlimited data plans or drop them altogether.

Chairman Walden: Merger reviews are bait for broadband firms to support FCC

As the network neutrality debate moved to the House floor, House Communications Subcommittee Chairman Greg Walden (R-OR) made it clear he thinks it's bunk for Democrats to cite support for the regulations from Internet service providers.

Rep. Jared Polis (D-CO) had highlighted phone and cable companies' approval of the FCC's controversial rules, noting that AT&T's top Washington executive Jim Cicconi testified in the House that the rules might remove uncertainty and allow future investment. The FCC has also cited support from broadband providers to bolster the rules it passed in December. But Chairman Walden strongly dismissed that support. "They're their regulator," Chairman Walden said of the phone and cable companies. "They have mergers, if you've heard of those," he said, adding that broadband providers supported the rules to fend off a stricter regulatory regime.

Google Said to Be Possible Target of Antitrust Probe by FTC

The Federal Trade Commission is considering a broad antitrust investigation into Google’s dominance of the Internet-search industry. Before proceeding with any probe, the FTC is awaiting a decision by the Justice Department on whether it will challenge Google’s planned acquisition of ITA Software as a threat to competition in the travel-information search business. An FTC investigation of Google, the world’s most popular search engine, “could be on par” with the scope of the Justice Department’s probe of Microsoft Corp. a decade ago, said Keith Hylton, an antitrust law professor at Boston University School of Law. Google “could fight the FTC, but that’s going to cost a lot of money and time.”

Mobile-App Makers Face US Privacy Investigation

Apparently, federal prosecutors in New Jersey are investigating whether numerous smartphone applications illegally obtained or transmitted information about their users without proper disclosures.

The criminal investigation is examining whether the app makers fully described to users the types of data they collected and why they needed the information -- such as a user's location or a unique identifier for the phone. Collecting information about a user without proper notice or authorization could violate a federal computer-fraud law. Online music service Pandora Media said April 4 it received a subpoena related to a federal grand-jury investigation of information-sharing practices by smartphone applications. Pandora disclosed the subpoena, issued "in early 2011," in a Securities and Exchange Commission filing. The Oakland, Calif., company said it had been informed it is "not a specific target of the investigation." Pandora said it believed similar subpoenas had been issued "on an industry-wide basis to the publishers of numerous other smartphone applications."

FCC Relaunches Website

The Federal Communications Commission launched a complete overhaul of the agency's web site - FCC.gov.

Now architected with a more intuitive user experience and the addition of Web 2.0 technologies, the new site improves and simplifies the FCC.gov experience for consumers, government, public safety agencies and the business community. This is the first major update to the site in ten years. The launch of the new site, available at beta.fcc.gov and linked off the existing home page, marks a significant step forward in FCC Chairman Julius Genachowski's initiatives to continuously improve and modernize the way the public interacts with the Commission and the federal government.

Since Chairman Genachowski took office, the FCC has utilized Web 2.0 technologies - such as official agency blogs; multimedia and social media outlets; and opening the agency's processes via online participation platforms -- in reforming the agency. This process has generated hundreds of thousands of comments and interactions from across the country. The FCC's new media team will continue updating the beta FCC.gov site throughout 2011 with the help of public input through the public engagement and participation features in the new FCC.gov, as well as the agency's social media outlets.

The FCC's new web site was shaped by public feedback and sharpened through an ongoing conversation with users over the past several months and represents the FCC's first overhaul of its main web site in more than a decade. FCC Managing Director Steven VanRoekel oversaw the technical development and innovation strategies for the new FCC.gov. His vision for the new site drove the deployment of the site's cloud-hosted architecture, open source development, and embrace of leading design techniques drawn from leading consumer sites. The new FCC.gov is built using web services - a series of standards employed across many of the Web's most popular sites - which empowers citizen developers to build off the new FCC.gov in innovative ways. By building the new site using an open source, cloud-hosted, and scalable architecture, the FCC has leveraged modern tools as a long-term cost-saving strategy, lowering the barriers to future development and innovation among other public and private sector web sites.