As apps keep growing, thousands will struggle
The universe of apps on mobile phones and other connected devices is clearly expanding, yet developers who gathered in San Francisco for a convention said the market is tricky to navigate because it's still in a formative stage.
There are the success stories such as the video game app Angry Birds, which has been downloaded more than 140 million times. But attendees at the two-day AppNation conference in San Francisco discussed the difficulties they faced, especially with hundreds of thousands of competing apps vying for attention on numerous platforms. "For every Angry Birds, there are about a thousand angry developers whose products didn't get discovered," video game industry leader Trip Hawkins said during an opening address at the Moscone Convention Center. It was the second "annual" AppNation conference, although the first one was held in September. Conference organizer Drew Ianni said the app market was changing so fast he couldn't afford to wait an entire year. One theme of this year's show was "the economics of chaos," and Ianni compared the state of the apps market to the formation of the cosmos.