Google eyeing further display ad acquisitions
Google will buy more companies to boost its presence in the booming online display ad sector in a challenge to Facebook, even as European regulators examine its dominant web search position.
Speaking to a small group of reporters on the sidelines of the Cannes Lions advertising festival, Executive Chairman Eric Schmidt said the group would continue to snap up companies that specialized in handling display ads such as banners and video. "It would be good to have more diversified revenue," Eric Schmidt said, just days after Google announced plans to buy AdMeld to grab a larger slice of the market for graphical display ads. "I would argue that we're doing really well there. We started off with largely text ads, and now we have this display business which is going to end up being a $10 billion, $20 billion kind of business. It will be very large." The vast majority of Google's revenue, which totalled roughly $29 billion in 2010, comes from the small ads that appear alongside its search results.