October 2011

Sen Rockefeller Letter Seeks Online Ad Plan Data From Card Companies

Senate Commerce Committee Chairman Jay Rockefeller (D-W. Va.) has sent letters to Visa and MasterCard, asking for answers to a series of questions about their plans to aggregate data from their card users' purchases to create profiles for third-party targeted advertising.

Chairman Rockefeller said he is concerned with the potential connection of currently unconnected databases and the placement of embedded cookies to serve behavioral advertising. Chairman Rockefeller has given the companies until Nov. 30 to fill him in on how they collect card purchase info, whether they sell it to third parties, and their plans for combining that data with other data, including from social networking sites, and what privacy protections there will be.

Will TV Ever Have a 1978 World Series Again?

Sports aficionados wringing their hands over ratings for this year's World Series between the Texas Rangers and the St. Louis Cardinals shouldn't pin too much blame on a match-up that leaves out the East and West Coasts' major markets. The fact is that TV viewership for the World Series has been in decline for years.

Nielsen only has figures on World Series ratings since 1973, but the heyday lies at least as far back as the late 1970s and early 1980s. Each Series between 1977 and 1982 reached no fewer than 37.2 million viewers, according to Nielsen. The record was set in 1978, when a battle between the New York Yankees and the Los Angeles Dodgers drew an average audience of 44.3 million for NBC. More recent Series have typically attracted 15 million to 25 million viewers, reaching that upper range when the match-up includes a team from a bigger city, such as the New York Yankees, Boston Red Sox or Atlanta Braves. (One exception: 2000's lackluster Subway Series between the Yankees and the New York Mets, which averaged 18.1 million viewers.) When both teams hail from smaller markets, smaller ratings are the inevitable result. In 2008, Series viewership hit an all-time low when a match-up between the Tampa Bay Rays and the Philadelphia Phillies snared an average audience of just 13.6 million.

Verizon's Tauke: Enough Senators to Force Vote on Blocking Net Neutrality Rules

Tom Tauke, Verizon's executive VP for policy, said that he thought there were enough senators supporting network neutrality rule-blocking legislation to force a vote in the Senate, and said he expected that vote would happen, perhaps as early as the next few weeks.

The measure is highly unlikely to pass given that Democrats control the Senate and the rules were backed by a Democratic majority at the Federal Communications Commission and praised by a Democratic President who made network neutrality a campaign issue. The House has already passed an infrequently used legislative Congressional Review Act motion that would invalidate the agencies network neutrality rules, a move which gained new attention after an effective date of Nov. 21 was finally established for those rules. There has yet to be a Senate vote. And there were several unsuccessful legislative efforts to defund implementation of the rules. Tauke says the FCC is relying on a telecom statue to extend its authority to impose rules over the Internet that it can extend to price and interconnection regulation. "We think that is wrong, and from a policy perspective very dangerous." He said Verizon was more concerned about the assertion of jurisdiction than the rules themselves. "This is really about whether the FCC has the authority to regulate the Internet space," he said.

Without Sony, Ericsson finally becoming broadband player

[Commentary] Back in the day, when it came to mobile infrastructure, there were three large companies: Motorola, Ericsson and Nortel. They were collectively called M.E.N. And often, thanks to their monopolistic practices, they were essentially M.E.N behaving badly. Nevertheless, in time, two of them fell victim to changes in technologies and their own corporate actions, while market forces in the form of competition from Huawei changed the landscape forever. However, one of them survived: Ericsson. The Swedish telecom giant has managed to transform itself by betting big on one simple trend: the demand for wireless broadband is going to be huge. In doing so, the company kept building leading edge 3G+ products, bet heavily on LTE and pushed harder into emerging telecom markets such as India and China. Today, when it comes to mobile, they are one of the two major players, Huawei being the other.

Ericsson announced it’s selling off its stake in the ill-fated Sony Ericsson phone handset venture to Sony for about $1.5 billion. It’s a great move by Ericsson. Ericsson becomes a pure play broadband company: selling wired broadband and wireless broadband hardware along with providing managed services. It’s also time for Ericsson to start thinking about the evolution of the mobile cloud and how it can build hardware for that shift. In doing so, Ericsson will remain the other viable option against Huawei, which has become the PacMan of telecom.

On the death of book publishers and other middlemen

[Commentary] Hot on the heels of Amazon signing publishing deals with authors, and thus doing an end-run around their publisher partners, another major e-reader company says it plans to do the same: Kobo is launching its own publishing arm and looking to sign deals with authors directly. All of this is more proof (as if we needed any) that the Internet is potentially lethal to middlemen. Does this mean that traditional publishers will soon be extinct? No. But it does mean that they are going to have to work harder to try to do what Amazon is already doing — namely, making it easier and more profitable for authors to reach their readers.

For months now, Amazon has been busy ramping up its publishing unit, which it beefed up earlier this year with the hiring of publishing-industry veteran Larry Kirshbaum. It has signed deals with popular authors like Tim Ferriss, as well as thriller writer and former CIA operative Barry Eisler, who turned down a $500,000, two-book contract with a traditional publisher to self-publish and then accepted a deal from Amazon instead. Although Kobo is a relatively small player in the U.S., it has a strong presence in Europe, and CEO Michael Serbinis says adding publishing services for authors is now “table stakes” for a digital-book distributor — which raises the possibility that number two player Barnes & Noble could be the next to join the fray.

Members of Congress join the rush to social media

About 80 percent of congressional lawmakers' websites now link to the members' Facebook and Twitter pages compared with just about 20 percent in 2009, according to a study.

Nearly 75 percent of members' sites that link to social media pages have updated those pages in the past week, according to the study from the Congressional Management Foundation. In the foundation's 2009 study, only 14 percent of members who linked to Facebook or Twitter profiles had updated them in the previous month.

Among the deficiencies the report noted:
-- 40 percent of congressional sites don't post links to legislation the member has sponsored;
-- 44 percent fail to provide information or links on the member's voting record; and
-- 67 percent don't offer detailed contact information, such as phone numbers or email addresses for constituent services, legislative questions or other specific queries.

Committee sites fared better, according to the report:
-- 90 percent include a hearing archive;
-- 87 percent link to committee reports and publications;
-- 85 percent include a committee schedule; and
-- 78 percent provide live or archived webcasts of hearings.

YouTube Launches Massive Programming Push

Google confirmed one of the most open content secrets around: YouTube is partnering with programmers to launch dozens of new YouTube channels—as many as 100—with thousands of hours of exclusive premium content in a bid to create a digital-age cable universe with global reach.

The first channels are set to premiere next month, with more rolling out through 2012. It’s billed by some as Google meets Hollywood but it’s not that narrow. Programmers range from celebs (Madonna, Rainne Wilson, Ashton Kutcher), athletes (Lance Armstrong, Shaquille O’Neal) and major media outlets (WSJ, Hearst Magazines, Thomson Reuters) to the internet-native companies that rank among YouTube’s most visited sites, including Machinima, Demand Media, and Maker Studios. Crossover programmers from TV are also there in force: Ben Silverman, Electus; Lloyd Braun and Gail Berman, BermanBraun; and Brian Bedol, Bedrocket. IGN is partnering with new News Corp. sibling Shine on a channel. CSI creator Anthony Zuiker, Tony Valenzuela and other writers will provide scripted programming for Collective Digital Studio to co-produce and market on BlackBoxTV. These aren’t channels in the conventional cable sense, expected to be programmed linearly up to 24/7.

The content will be exclusive to YouTube for 18 months. It also with be available globally. That’s a major departure from some of the entertainment premieres we’re used to seeing, where rights are carved up by geography and windowed in to the most slots possible. The plans include financing the new channels, up to $5 million in some cases, according to sources. Rather than an investment or a funding that might imply equity, Google is providing the money through grants with a nearly 50-50 rev share (some deals vary) after proceeds are used for payback.

Government adviser on LightSquared stays despite allegations

Despite his financial stake in a company at the center of a public lobbying campaign against LightSquared, a key adviser to the government on the controversial broadband company’s plans won’t step down.

“This issue is way too important for me to back off,” said Bradford Parkinson, a Stanford professor and GPS expert. Parkinson, the vice chairman of a federal advisory board the government relies on to understand GPS matters, has been accused of putting his financial interests above his scientific analysis. The reason: Parkinson also has a multimillion dollar financial stake in Trimble, a GPS manufacturing company at the heart of a campaign aiming to derail LightSquared from entering the market. In a recent story, POLITICO described the issue surrounding Parkinson’s advisory role on LightSquared and his ties to Trimble. Still, Parkinson maintains that his only loyalty is to protecting GPS, which could be harmed by LightSquared’s planned broadband network.

LightSquared: Sales show GPS execs' motives

LightSquared accused GPS manufacturer Trimble of lobbying against the broadband company out of narrow financial interest.

Weeks after the FCC granted its controversial waiver to LightSquared in January, Trimble board members sold nearly $20 million of stock, according to SEC filings compiled by LightSquared. The waiver granted more flexibility for how retailers can use spectrum purchased from LightSquared, a critical element of the company’s business plan. The GPS community said it fundamentally changed the nature of the network LightSquared planned to build, introducing GPS interference problems. But LightSquared denies that, arguing that its network plans remained the same before and after the waiver. The February stock sales comprise “three times the highest amount of stock board members and top managers had unloaded in any one month going back to 2007,” Jeff Carlisle, head of regulatory affairs for the broadband company, said in a release. “This demonstrates that Trimble insiders clearly viewed LightSquared as a financial threat to its commercial business.” “And that explains Trimble's motivation in leading the public relations and lobbying campaign against LightSquared,” he added.

Sprint says iPhone 50% more efficient than 3G/4G smartphones

Sprint CEO Dan Hesse made an eyebrow-raising claim: Apple's iPhone, he said, is 50% more efficient than a dual-mode 3G/4G Android handset.

After years of witnessing AT&T struggle to support its iPhone users, the industry wondered how the much-smaller Sprint would handle the onslaught of new traffic. Though to a lesser extent, the question was also raised when Verizon got its iPhone, and reported alongside studies finding Android device owners to be larger consumers of data. But was it the consumers, or the phones? And is the Sprint statement even true?