5 reasons e-reader sales will nearly triple by 2016
Sales of dedicated e-readers aren’t growing as fast as those of tablets, but are still expected to nearly triple in the next five years. Juniper Research estimated that 67 million e-reader devices will be sold in 2016, as compared to 25 million this calendar year. That may pale in comparison to the 55.2 million tablet sales forecast for 2011 by Juniper — especially when e-books can be read on tablets — but the e-reader market is still showing solid growth.
Why? Here’s five reasons:
- E-ink displays are still preferred by many and will keep improving.
- Prices have fallen and may continue to drop.
- E-readers are generally single-purpose devices allowing people to simply read and not worry about e-mails, social networks, app notifications or other activities that take away from the experience of curling up with a good book.
- Owing to the e-Ink displays, standalone e-readers have run times measured in weeks and months, not hours or days like tablets.
- Reading a book for any extended time on a 9- or 10-inch tablet gets tiring — especially if you hold the device while reading, just as you would a traditional book. E-readers are smaller, lighter and more portable than traditional tablets, and even than many books.