Web is media game changer, says music chief
Pop legend Boy George once derisively called record-company executives “bank managers who wear jeans,” a view Hartwig Masuch, the be-jeaned chief executive of music-rights group BMG, seems to share.
“Artists don’t necessarily want ‘creative’ intermediaries anymore,” says the man whose clients include Will.i.am of the Black Eyed Peas and Quincy Jones. Cheap digital technology and the internet have put production and distribution so firmly into the hands of singers and writers that, he says, they no longer need big labels such as Universal or Sony, which once controlled access to expensive recording studios. BMG, owned by media group Bertelsmann and KKR private equity, is betting the content-producing record giant of the vinyl era has to become the content-brokering music company of the web age – and that this will apply to all media sectors. “The position of content providers is growing stronger. The middle men have to redefine how they add value,” Masuch said. Bertelsmann, which also owns RTL TV, Random House books and G&J magazines, is closely eyeing the Berlin-based venture as the media group casts around for ways to master the technology-driven changes in the media industry. Like musicians, authors are beginning to experiment with self-publishing on the web and TV-program makers are dabbling with the internet as a broadcaster.