January 2012

New Hampshire Barely Moves the Ratings Needle

Watching TV, it can sometimes seem as if the whole country is transfixed by the Republican presidential primary race. But then the TV ratings come in. While some of the Republican debates have drawn record-size audiences, viewers have mostly shrugged off the actual vote-counting. About 4.4 million people were tuned to one of the three main cable news channels — Fox News, CNN and MSNBC — on Jan 10 when Mitt Romney won the New Hampshire primary, only a million more than had watched one of the channels the prior night, according to the Nielsen Company.

CNN, which is normally behind Fox and MSNBC in prime time, was the biggest beneficiary, more than doubling its audience temporarily — though it still had only half as many viewers as Fox did. The increases for Fox, which leans right in prime time, and MSNBC, which leans left in prime time, were much smaller — they had just a couple hundred thousand more viewers than the prior night. The ratings suggest that political connoisseurs are captivated by the vote-tallying on TV this year, but casual viewers by and large are not.

Expensive and Bitter Media War Already Ignited

Turn on the local news or a country music station and you cannot miss them: political ads insisting why one candidate (probably Mitt Romney or Newt Gingrich) is a political charlatan.

Then there are the more flattering ones that compare candidates to lionized figures of the conservative movement like Ronald Reagan. The airwaves in South Carolina are already thick with commercials from the Republican candidates, who are engaged in an intense competition for the attention of South Carolina voters. All of them are using their ads to try to establish their conservative credentials, but with major differences.

Mitt, Paul winning Facebook primary

If Mitt Romney was worried about a late surge from Rick Santorum toppling him in the New Hampshire primary, his fans on Facebook knew better. According to an exclusive survey of all U.S. Facebook users provided to POLITICO by Facebook, the volume of posts, status updates, links shared to friends’ walls and user comments about Romney in the days leading up to the Granite State primary predicted a strong finish. On Jan. 10, primary day, Romney reached over 100,000 mentions on the social network, about the same number as Rep Ron Paul (R-TX), who finished second in New Hampshire. Although Rep Paul finished 17 points behind Romney in New Hampshire, his prowess on social-networking sites like Facebook and Twitter, where he has legions of devoted fans eager to spread his message, is well-known.

News Corp.'s Fox Joins Battle to Buy Dodgers

News Corp.'s Fox unit joined the battle to buy the Dodgers, signing a nondisclosure agreement with bankers handling the sale of the storied baseball franchise, according to people with knowledge of the process.

The move formally makes News Corp. a potential bidder for the Los Angeles team, and it is the latest indication that the company, which owned the Dodgers from 1998 to 2004, plans to do whatever it can to hang onto the team's valuable media rights. People familiar with the media conglomerate's strategy say News Corp. doesn't want to reclaim full ownership of the team. Rather, Fox is looking to become a minority investor to improve its chances of keeping the team's television rights. The people say the company is interested in a 15-20% stake and is also offering to use its resources to help finance an acquisition of the team.

After Stratfor, hactivists decried as new breed of censor

Global affairs website Stratfor relaunched Jan 11, three weeks after hacktivists put it in the dark. The Statfor caper serves notice about a troublesome new strain of unpredictable censorship arising on the Internet, Stratfor CEO George Friedman says. Hackers claiming responsibility for the Stratfor attack accused the company of being a propaganda arm for corporate and government interests.

Hollywood or Silicon Valley? — President Obama must choose

The Stop Online Piracy Act (SOPA), a controversial online piracy bill, could force President Barack Obama to choose between two of his most important allies: Hollywood and Silicon Valley.

President Obama hasn’t taken a position yet on the legislation that has divided senior lawmakers in both parties, but that will have to change if it clears Congress. If President Obama signs the bill, he will dash the hopes of Silicon Valley executives who donated heavily to his 2008 campaign and are vehemently opposed to the anti-piracy measure. But the entertainment industry would see a veto as a betrayal by the Administration on its most significant priority.

What Advertisers Can Expect From Washington in 2012

A Q&A with Association of National Advertisers President and CEO Bob Liodice and Executive Vice President Dan Jaffe. Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington. Can advertisers can expect another active year in Washington?

Real Time Charitable Giving

Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone. And these text donors are emerging as a new cohort of charitable givers.

The first-ever, in-depth study on mobile donors –which analyzed the “Text to Haiti” campaign after the 2010 earthquake—finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks. Three quarters of these donors (73%) contributed using their phones on the same day they heard about the campaign, and a similar number (76%) say that they typically make text message donations without conducting much in-depth research beforehand. Yet while their initial contribution often involved little deliberation, 43% of these donors encouraged their friends or family members to give to the campaign as well. In addition, a majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.

Sen Grassley Seeks GPS Info

Sen. Charles Grassley (R-Iowa) continues to try to collect information from the relevant parties about the Federal Communications Commission's waiver to would-be 4G wholesale wireless broadband provider LightSquared, this time from GPS companies. And according to Grassley's letter to the companies, he has assurances from all that they will comply.

But that still won't be sufficient to remove the hold threat on two new FCC commissioners the senator has pledged until he gets the information from the FCC he has also been seeking. The senator, concerned about the services potential to interfere with GPS, was rebuffed by the FCC when he asked for internal documents about the waiver process, and by LightSquared and parent, Harbinger Capital, when he asked them for documents regarding their communications with the FCC and Obama Administration.

Bloomberg: Take ALJ Out of Program Carriage Complaint Equation

Bloomberg has advised the Federal Communications Commission to stop referring program carriage disputes to administrative law judges and instead empower the Media Bureau to conduct sufficient discovery to resolve the complaints.

Bloomberg is concerned that the Media Bureau could go that route with its neighborhooding complaint against Comcast, which it has yet to decide, delaying that process needlessly when the bureau has the expertise to decide the issue, a point it made in its filing. It said that the bureau "is in the best position to determine the information it needs to resolve disputes, and such a process would eliminate the inevitable discovery disputes, and attendant delays that would result if party-to-party discovery and numerical limits on discovery are adopted."