Barnes & Noble Seeks Next Chapter
Barnes & Noble is the latest old-school company to discover how costly it can be to try to reinvent itself for a digital future.
The nation's largest bookstore chain warned it would lose twice as much money this fiscal year as it previously expected, and said it is weighing splitting off its growing Nook digital-book business from its aging bookstores. Over the past 15 years, rapid technological change has transformed the company from a dominant retailing force that left smaller booksellers quaking in fear to a struggling giant grasping for a plan to ensure its long-term relevance to the publishing industry. Barnes & Noble realized early on that e-books could appeal to consumers, but allowed Amazon to get an early leg up. Now it is locked in a battle with Amazon and another deep-pocketed rival, Apple, to sell both electronic books and the high-tech devices consumers use to read them. The worry is whether B&N can rely on profits from the traditional books business while it pumps money into Nook, which doesn't appear to be profitable yet.