February 2012

Is 'Do Not Track' a magic button?

Is a "Do Not Track" button on Web browsers a miracle cure for the tech industry’s privacy woes? Or just a way for Web companies to dodge a privacy law from Congress? Furthermore, will it work?

What the industry gains is valuable: It buys time to show lawmakers it can create and implement a credible new system for responding to consumer concerns about being tracked online. In exchange, companies may avoid a federal law mandating a Do Not Track system. “This is an attempt by the Digital Advertising Alliance and Google to undermine a real Do Not Track system,” said Jeff Chester, executive director for the Center for Digital Democracy. “They are terrified of a system that will not only stop tracking but also collecting data.”

Will online privacy laws actually make a difference?

The Privacy Bill of Rights won't have much immediate impact on you and your computer. The new Do Not Track system will be more noticeable. Those buttons should start showing up soon. But there too, the way it’s carried out is far from simple. “If you ask the typical consumer, what do you think it means to track, they would probably say well, if the company is following me around and looking at what I'm doing, that's tracking,” says Carnegie Mellon University professor Lorrie Cranor. “But, the industry says, well, there are a lot of times that we need to follow you around and look at what you're doing in order to provide services you want and need. Like, if you're on a retailer and you put stuff in your shopping basket, we need to know that. So, we're not going to call that tracking. And then they have a whole list of things that they say we're not going to call tracking. And, depending on whether you're a consumer or whether you're Facebook or Google or a retailer, you probably have different interests in what should be tracking and what's not tracking.”

4 ways to stave off the cell phone apocalypse

It's easy to get frustrated about the effects of the spectrum crunch. Higher bills, fewer choices, and dismal service are enough to make even the casual cell phone customer furious. Making things worse, none of the solutions for easing the spectrum shortage are inexpensive or easy. There's no catch-all fix on the horizon. The good news, though, is that options exist -- and carriers understand that doing nothing would be disastrous. Here are the four primary ways they're going about staving off a spectrum crisis and the resulting cell phone apocalypse. The options are: Reusing spectrum, Make more efficient use of existing spectrum, Wi-Fi offloading, and Adding additional spectrum.

Google to sell stake in Clearwire for $47m, a tenth of the price it originally paid

Google has filed documents with the Securities Exchange Commission in preparation for the sale of its entire stake in the troubled Clearwire Corporation.

Having spent $500 million to acquire a 6.5 percent share back in 2008, Google is now cutting its losses and looking to sell up for approximately $47 million. The proposed $1.60 price per share dramatically undercuts the current $2.27 level, and Google's move will undoubtedly put even more pressure on the already financially constrained company. The SEC documentation explains Google's exit from Clearwire as an act of rebalancing its portfolio of investments, but a more candid assessment would be that Google expects Clearwire to sink beneath its mountain of debt and is getting out while it can.

Apple Said to Pay About $50 Million for Application-Search Startup Chomp

Apple acquired San Francisco-based Chomp Inc., which helps users sort through the widening array of software applications for mobile devices.

Apparently, Apple paid about $50 million for Chomp. “We buy smaller technology companies from time to time and generally don’t comment on our purposes or plans,” said Amy Bessette, a spokeswoman for Apple. Chomp’s software lets people search through the hundreds of thousands of downloadable applications available for Apple’s iPad and iPhone, as well as gadgets running Google Inc.’s Android operating system. Users can enter queries such as “tip calculator” or “kids games” to get different options of apps that fit those descriptions. Apple’s App Store has been criticized by some developers as difficult to navigate beyond the few programs in featured areas on the site.

Trying to Find a Cry of Desperation Amid the Facebook Drama

Last year, researchers examined Facebook profiles of 200 students at the University of Washington and the University of Wisconsin-Madison. Some 30 percent posted updates that met the American Psychiatric Association’s criteria for a symptom of depression, reporting feelings of worthlessness or hopelessness, insomnia or sleeping too much, and difficulty concentrating. Their findings echo research that suggests depression is increasingly common among college students. Some studies have concluded that 30 to 40 percent of college students suffer a debilitating depressive episode each year. Yet scarcely 10 percent seek counseling. “You can identify adolescents and young adults on Facebook who are showing signs of being at risk, who would benefit from a clinical visit for screening,” said Dr. Megan A. Moreno, a principal investigator in the Facebook studies and an assistant professor of pediatrics at the University of Wisconsin-Madison.

Does social media always work for the good?

[Commentary] "Facebook was not originally created to be a company. It was built to accomplish a social mission -- to make the world more open and connected," Facebook’s Mark Zuckerberg wrote. "Simply put: We don't build services to make money. We make money to build better services." But Herhold thinks Zuckerberg is wrong.

A good result is not a given from social media. Facebook promotes special interest group politics, not thoughtful democracy. It does not encourage folks to have their opinions challenged. Put another way, Facebook prompts you to look to your friends for cues. And if the Arab rebels or consumer activists can summon troops with social media, so can the forces of evil arrayed against them.

We need limits on dashboard distractions

[Commentary] Movies, video games and Facebook friends soon will be only an arm's length away for drivers as they hurtle down the freeway in the next generation of cars from Detroit. Thank goodness the National Highway Traffic Safety Administration is reaching for the "hold" button.

The agency has proposed guidelines -- not laws; at least not yet -- for carmakers to make some touch-screen dashboard devices automatically shut down once a car starts moving. This would save lives, guaranteed. Even if you don't think you'd have a problem, imagine teenagers behind the wheel with the temptation of Internet access. Distracted driving is an ever-present risk, whether it's from chattering kids in the back seat, cellphone conversations or that mesmerizing GPS screen. But the coming dashboard devices would deliver a whole new level of eye candy and brain entrapment.

Analysis details digital lives in USA

According to Nielsen and NM Incite, women reign supreme on social networks, but men are more likely to tote tablet computers.

Women make up 54% of visitors to social networks and blogs and outnumber men, 53% to 47%, among online video viewers, the report finds. Men account for 53% of tablet owners. However, the sexes are in a 50-50 dead heat when it comes to smartphone ownership. A look at the bigger picture suggests that Internet access is becoming ubiquitous. About 274 million Americans have Internet access in their homes, at work or outside the home, at coffee shops, for example. That's more than double the 132 million who had such access in 2000.

Apple Case in Shanghai Is Suspended

A Shanghai court has rejected an effort by a Chinese company to stop Apple from selling its popular iPad there amid a trademark dispute over who owns the rights to the iPad name.

The Shanghai Pudong New Area People’s Court released a statement on its Web site saying that it would not rule because a related trademark court case between the two companies was pending in Guangdong Province, in southern China. An Apple spokeswoman confirmed the court decision and said the company would continue to challenge the position of the Chinese company, Proview International, which claims to own the trademark rights to the iPad name in mainland China.