For the first time ever – and as a result of tens of millions in savings from reform of its Lifeline program – the Federal Communications Commission is launching a competition to discover the best ways to increase broadband adoption rates among low-income Americans.
The competition is funded by the newly created “Broadband Adoption Lifeline Pilot Program.” It builds on the Connect to Compete initiative, a public-private partnership aimed at helping to close the broadband adoption gap that was launched by the Commission last year. This competition uses $25 million in savings from major reforms earlier this year of the Lifeline program to launch pilot projects across the country to test best practices around issues of cost, digital literacy and relevancy.
A Public Notice announces criteria for the competition and a deadline of July 2, 2012 for applications. Winners will begin their year-long projects in the fall of this year.
The Pilot will gather high-quality data that will guide long-term efforts to increase broadband adoption among low-income Americans. Applicants must be telecommunications carriers eligible to participate in Lifeline. But they are encouraged to partner with existing broadband adoption programs as well as schools, libraries, state and local governments, non-profits and others. The winners will reflect a diversity of geographic areas (rural, urban), technologies (fixed, mobile), and service plans. At least one project will explore providing support on Tribal lands.