Yahoo and Clear Channel Forge Digital Radio Partnership
Yahoo and Clear Channel have announced a distribution and cross-promotional deal. As part of the multi-year agreement, Yahoo will begin using Clear Channel's iHeartRadio platform as its digital radio service and the station will promote both companies' content. In addition, the new joint venture will offer exclusive access to various concert series and other music events, including the two-day iHeartRadio Music Festival in September at the MGM Grand in Las Vegas. As part of the new partnership, both entities will exploit their significant assets to promote each other's content. According to the companies, the Yahoo! Media Network reaches more than 167 million monthly online users and Clear Channel stations reach 237 million monthly listeners across 150 markets.