Netflix analyzes a lot of data about your viewing habits
Netflix’s algorithms for recommending movies to customers might not be perfect, but it isn’t for lack of trying. The company is capturing and analyzing an incredible amount of data to try and figure out what you want to watch next.
Here’s a taste of what Netflix is collecting, and how much:
- More than 25 million users
- About 30 million plays per day (and it tracks every time you rewind, fast forward and pause a movie)
- More than 2 billion hours of streaming video watched during the last three months of 2011 alone
- About 4 million ratings per day
- About 3 million searches per day
- Geo-location data
- Device information
- Time of day and week (it now can verify that users watch more TV shows during the week and more movies during the weekend)
- Metadata from third parties such as Nielsen
- Social media data from Facebook and Twitter
However, Netflix’s most-interesting use of data might be its attempts to actually analyze what’s going on in movies themselves.