[Commentary] Here's a story you've heard about the Internet: we trade our privacy for services. The idea is that your private information is less valuable to you than it is to the firms that siphon it out of your browser as you navigate the Web. They know what to do with it to turn it into value—for them and for you. This story has taken on mythic proportions, and no wonder, since it has billions of dollars riding on it. But if it's a bargain, it's a curious, one-sided arrangement.
To understand the kind of deal you make with your privacy a hundred times a day, please read and agree with the following:
“By reading this agreement, you give Technology Review and its partners the unlimited right to intercept and examine your reading choices from this day forward, to sell the insights gleaned thereby, and to retain that information in perpetuity and supply it without limitation to any third party.”
Actually, the text above is not exactly analogous to the terms on which we bargain with every mouse click. To really polish the analogy, I'd have to ask this magazine to hide that text in the margin of one of the back pages. And I'd have to end it with This agreement is subject to change at any time. What we agree to participate in on the Internet isn't a negotiated trade; it's a smorgasbord, and intimate facts of your life (your location, your interests, your friends) are the buffet. Why do we seem to value privacy so little? In part, it's because we are told to.