Apple might give Samsung the shove it needs
[Commentary] Apple has achieved something almost as remarkable as transforming a phone into an iPhone. It has turned Samsung into an underdog. That takes some doing.
Samsung, with its 220,000 employees and 83 business divisions, astonishingly accounts for a fifth of South Korean exports and has such an overwhelming presence in its home market it is described by one detractor as an “aggressive octopus.” To regard it as the plucky – albeit “copycat” – upstart is the equivalent of getting people to root for Goliath on the grounds that “a big man like that just doesn’t stand a chance.” The irony of being seen as the scrappy challenger is that at home in South Korea, chaebol conglomerates such as Samsung are viewed as being too dominant. When it comes to hardware, Samsung’s integrated model may be a strength. It makes almost everything it needs for its phones and tablets, from the bright Amoled display screens to the powerful processors inside. If Apple now persists in attempts to get more Samsung devices banned or to extract royalties, the South Korean company may have no option but to come up with something completely new. Apple may have given it just the shove it needs.