Emma Carrasco, currently Executive Vice President of Republica, a Miami based strategic and creative agency specializing in multiplatform marketing, will become NPR's head marketer. Loren Mayor becomes NPR's SVP of Strategy on December 10. In addition to spearheading strategic planning she will help lead corporate business development. She is the Vice President of Strategy and Ventures at PBS, where she has served since 2008.
Carrasco is a marketing, branding and communications executive with 30 years of experience that span advertising, branding, digital, promotions, communications and media for major brands. In this newly created role, she will develop and lead the implementation of a robust, cross-cutting marketing strategy to expand the visibility of NPR and public radio, and to grow audience and revenue. Carrasco's career is bracketed by agency experience, beginning at Fleishman Hillard in Los Angeles and New York, where she created corporate responsibility and media relations campaigns, and most recently as Executive Vice President at Republica, a strategic and creative agency based in Miami, where she worked with an array of major national and international brands to grow their market share and revenue. She has also served in executive roles for major brands including Univision, where she helped usher in a new era of Spanish-language television programming; and at McDonald's Corporation, where she led communications campaigns to grow the Hispanic and African-American consumer base; and Nortel Networks where she led the company's global branding and advertising. Carrasco sits on the Board of Directors of WPBT-Channel 2, the PBS station of South Florida.
Incoming Senior Vice President of Strategy Loren Mayor joins NPR from PBS where she has served since 2008, most recently as Vice President of Strategy and Ventures. There she led long-term and annual strategic planning, media strategy, and corporate partnerships. She also managed major revenue initiatives, served as liaison to Board committees, and oversaw licensing and sponsorship programs. Prior to joining PBS, Mayor was employed by The Corporation for Public Broadcasting (CPB) for five years, rising to the position of Vice President of Media Strategies and Technologies. She consulted for three years for McKinsey & Company, working primarily with clients in the non-profit and media sectors. She has a PhD from Northwestern University, where she also served as a visiting assistant professor.