FCC Moving the Wrong Way on JSAs
[Commentary] The word I'm getting out of the Washington is that the Federal Communications Commission may prohibit the formation of new virtual duopolies through joint sales agreements and give broadcasters two years to unwind existing ones. That's the wrong way to go. It should be relaxing the rules to allow more combos or at the very least grandfathering the existing ones.
The foes of media consolidation are correct in saying the duopolies reduce the number of independent voices, but those voices are fading away anyway. The could take the advice that Sinclair General Counsel Barry Faber gave when he visited the FCC this week: just punt. In a new and separate proceeding, the FCC could build its own database of duopolies and virtual duopolies and do a serious analysis of their impact on broadcasters and their viewers. But if the FCC is determined to crack down on the virtual duopolies, it should at the very least grandfather the existing combos and avoid a major disruption in the industry and the likely devaluation of publicly traded, duopoly-heavy groups like Nexstar and Sinclair.