January 2013

Google Agreement Sets a Bad Precedent of Special Treatment, Says FTC Commissioner

The Federal Trade Commission’s search settlement with Google “creates very bad precedent and may lead to the impression that well-heeled firms such as Google will receive special treatment at the Commission,” wrote Commissioner J. Thomas Rosch in a dissenting statement.

That’s both because he doesn’t think Google violated antitrust laws and because he doesn’t think the non-binding search agreement Google made has any teeth. Rosch’s pithy take: “In other words, after promising an elephant more than a year ago, the Commission instead has brought forth a couple of mice.” Commissioner Rosch, a Republican who is known as a bit of a lone-wolf thinker, is on his second-to-last day at the agency, as his replacement was confirmed earlier this week. Commissioner Rosch voted along with the rest of the five commissioners to close their search investigation and with the majority to discipline Google on standards-essential patents. But he abstained from voting for Google’s voluntary settlement agreement and a statement on the patent matter. By stretching to catch Google on something — anything — the FTC reached too far, Commissioner Rosch argued. The two issues the FTC convinced Google to back down on are scraping content to display in search “snippets” and allowing AdWords users to manage their ad campaigns across multiple platforms.

How Google beat the feds

Google escaped from a nearly two-year federal antitrust probe with only a few scratches by proving that the best defense is a good offense.

Instead of ignoring Washington — as rival Microsoft did before its costly monopolization trial in the 1990s — Google spent about $25 million in lobbying, cozied up to the Obama Administration and hired influential Republicans and former regulators. It even consulted with the late Robert Bork and The Heritage Foundation, while meeting with senators like John Kerry (D-MA) to make its case. In other words, these traditional outsiders worked the system from the inside. This calculated and expensive charm offensive paid off Thursday when the FTC decided not to challenge the company's dominance of the Internet search business in court, and settled a nearly two-year investigation with what critics allege was a slap on the wrist.

Google Fans, Foes Weigh In on FTC Decision

Reaction was swift, and mixed, to the Federal Trade Commission's settlement with Google over allegations of anticompetitive conduct.

Ed Black, president of the Computer and Communications Industry Association, whose members include Google and Google critic and search competitor Microsoft, called the FTC's decision not to proceed with a case against Google for anticompetitive search allegations "the right call." But Black also found cause for concern, specifically Google's voluntary commitment to allow entities to opt out of its specialized results pages, which he sees as a potential threat to fair use rights.

The Progressive Policy Institute also saw the FTC decision as the right one. FairSearch.org, whose members include Google search competitors Expedia, Hotwire, Kayak -- and Microsoft -- called the FTC decision "disappointing and premature, coming just weeks before the company is expected to make a formal and detailed proposal to resolve the four abuses of dominance identified by the European Commission, first among them biased display of its own properties in search results."

Search Engine Marketers Like Google's FTC Concessions

Google may have gotten off easy with the Federal Trade Commission, but the changes it voluntarily agreed to make to appease regulators got major kudos from the search advertising and marketing community. Google agreed to change its ad search business policies, and, for the first time, allow search advertisers to "clone" or copy campaigns from Google to other competing search engines such as Yahoo or Bing. Websites will also be able to remove content from specialized Google results pages and still appear in Google's general Web search results.

Previous Google terms have been a real impediment, if not a colossal headache, to search engine-marketing companies like Marin Software and Kenshoo that were forced to duplicate efforts to manage identical ad campaigns across multiple platforms. "We commend Google for addressing the issue of advertising data portability and recognizing the value that companies like Kenshoo bring to the digital marketing ecosystem," said Yoav Izhar-Prato, CEO of Kenshoo, a provider of digital marketing technology used by companies and agencies such as Starcom MediaVest to create ad campaigns. The Google changes mean that now marketers are in control of ad campaigns, not Google. Vendors will be able to concentrate on optimizing campaigns for the best financial return because they will now have an apples-to-apples comparison of campaigns across platforms.

What Google's win means

[Commentary] Now that U.S. regulators have backed down from a confrontation, Google's rivals, led by Microsoft, are sure to press their case with the European Union and with attorneys general in various states. But Jan 3 was a day for Google to gloat. "The conclusion is clear: Google's services are good for users and good for competition," David Drummond, Google's chief legal officer, wrote on the company's official blog. The Federal Trade Commission did obtain some concessions from Google: the company will license important mobile technology patents on "fair, reasonable and non discriminatory terms;" it will allow businesses to easily take their advertising campaigns from Google to rival search engines; and it will voluntarily agree to some changes in its relationship with "vertical" search engines like Yelp. But as some analysts noted, those concessions, especially on ads and vertical search, were merely tactical. Google held firm on these issues until now with one goal: give something to the FTC so it could close the search bias case and save face.

Senate Republicans shake up roster on Commerce panel

Senate Republicans added five new members to its roster on the influential Commerce Committee. Sens. Dan Coats (R-IN), Tim Scott (R-SC), Ted Cruz (R-TX), Deb Fischer (R-NB) and Ron Johnson (R-WI) have joined the Commerce Committee for the 113th Congress. The committee has jurisdiction over matters dealing with communications, technology research and development and transportation, among other issues. Sens. Johnny Isakson (R-GA), John Boozman (R-AR) and Pat Toomey (R-PA) will not return to the Commerce Committee.

In addition, Sen Cruz will join his freshman colleague Sen. Jeff Flake (R-AZ) on the Senate Judiciary Committee after Sen. Jon Kyl (R-AZ) retired at the end of the session. Sen. Tom Coburn (R-OK) will not be returning to the panel.

State Department: Timing of Google exec's trip to North Korea not 'helpful'

The State Department took issue with the timing of Google executive chairman Eric Schmidt's forthcoming trip to North Korea with former New Mexico Gov. Bill Richardson, saying it's not "particularly helpful."

Schmidt and Richardson are heading on a private trip to North Korea that could take place as soon as this month, The Associated Press reported, citing two people familiar with the group's plans. "Frankly, we don't think the timing of this is particularly helpful, but they are private citizens, and they are making their own decisions," State Department spokeswoman Victoria Nuland told reporters at a press briefing when asked about the AP report. She pointed to North Korea's launch of a long-range rocket last month. Nuland said the former governor and Google executive are traveling in an "unofficial capacity" and will not be accompanied by any U.S. officials. She added that the two are "well aware" of the department's views on their trip and declined to comment further on whether they contacted the department about their travel plans.

Will Rural Health-Care Providers Pay More for Broadband?

A new order released by the Federal Communications Commission in December will expand broadband access for some health-care providers. But the program may also hamstring the use of telemedicine by doctors who will need to pay more out of pocket to get online.

Called the Healthcare Connect Fund, the program will subsidize 65 percent of broadband costs for participating providers. That’s down significantly from the 85 percent subsidy in the FCC’s existing Rural Health Care pilot program, which was established by the 1996 Telecommunications Act. Eric Brown, president and CEO of the California Telehealth Network (CTN) — an organization that works with stakeholders to establish broadband connectivity for communities to improve the quality of health care — called the change an “obvious concern,” as some providers will not be able to pay the 35 percent contribution as the Healthcare Connect Fund requires. Brown explained those members of CTN that have a 1.5 Mpbs T1 connection pay roughly $62.50 per month under the Rural Health Care program. If additional subsidies can’t be found, those same health providers will be paying approximately $200 per month for the same connectivity under the Healthcare Connect Fund.

Warner Bros. Settles Big 'Smallville' Vertical Integration Lawsuit

Warner Brothers has settled a big part of a significant lawsuit that alleged the creators and executive producers of Smallville were cheated out of tens of millions of dollars through sweetheart license-fee deals that the studio made with its sister TV networks.

Tollin/Robbins Productions submitted papers in Los Angeles Superior Court to dismiss its claims. The Tollin/Robbins lawsuit from Smallville showrunners Mike Tollin and Brian Robbins seeking more than $100 million in damages was filed in March 2010, about a year before the long-running show about Superman's earthly upbringing ended after 10 lucrative seasons on the air. The case touched upon a sensitive issue in Hollywood: so-called "vertical integration." The producers contended they were deprived of significant profits when WBTV allegedly undersold the series to affiliates the WB Network and then The CW instead of licensing the series to outside companies. Part of the case from Killara Productions, run by Smallville co-developer Miles Millar and Leonardtown Productions and operated by Alfred Gough, will continue.

FCC Approves Liberty Media Taking Control of SiriusXM Radio

The Federal Communications Commission granted Liberty Media its approval to finish its takeover of SiriusXM.

Liberty has been buying shares of the satellite radio company for the past few years. The transfer is expected to be complete within 60 days. Sirius has 23.4 million subscribers and rose to profitability in 2010 after more than 10 years of losses. Its radios are installed in about two-thirds of all new automobiles sold in the United States.